E-commerce fraud attempts are up 3.5% in 2024.

Equifax BoaVista research reveals that, in 2024, there was an increase of 3,5% in attempts to defraud e-commercecompared to 2023, which recorded approximately 7 million attempted scams. Ticket The average purchase was R$ 343.90

Data indicates that the average ticket value for fraud attempts has increased. 18,1% compared to the same period last year, which recorded R$ 291.17Unfortunately, ", contra" is incomplete. It needs context to be translated accurately. The phrase "contra" in Portuguese often means "against," but more context is needed to know the full meaning. R$ 343.90 in 2024.

In the national context, the study reveals that... 27,5% Of the attempted frauds, more than... 2.2 millionThe incidents occurred in Rio de Janeiro, Minas Gerais, and São Paulo. Conversely, Acre, Amapá, and Roraima are the states with the lowest fraud rates, representing only... 0.2% of the cases.

Expert in developing solutions that help e-commerce businesses Payment methods to combat fraud at every stage of the purchasing process onlineEquifax BoaVista reports that its fraud prevention products avoided approximately [amount] in losses. R$ saw 84.5 billion in e-commerce.

One finding of the research concerns the days of the week with the highest incidence of attempted fraud: 15,1% occurrences took place on Fridays. What is the day with the highest sales volume, and when does it occur? 15,91 TP3T of the 35 million online transactionsHowever, the peak time for attacks was 2:00 PMwhile the smallest record was observed at 4 hours From the early morning. During the weekend, especially on Sundays, sales and fraud attempts are lower, corresponding to 11,3%.  

Despite this, "the data shows us the most frequent behavioral patterns of fraudsters, who typically act during peak e-commerce hours to disguise themselves among legitimate transactions, making detection more difficult. This reinforces the importance of e-commerce companies investing in monitoring and prevention technology, keeping pace with the evolving innovations of fraudsters themselves," highlights Rogério Signorini, Vice President of Products and Pre-Sales at Equifax BoaVista.