New Webmotors campaign highlights peace of mind when trading vehicles on the platform

Webmotors, the largest automotive ecosystem in Brazil and the main business portal for the segment, announces the launch of the “Vem campaign to do business with”, which aims to amplify the main brand attributes that contribute to a secure transaction on the platform.

The proposal of the new campaign is to strengthen Webmotors as a reference in the perception of consumers as the best choice to buy, sell, finance or take care of the vehicle, highlighting some of the pillars of the company, such as safety, good usability, fee facilities and credibility.

“Our focus is on building a complete journey for the user, ensuring that each step of this process is marked by the trust and convenience that have always characterized the” platform, says Natalia Spigai, CMO of Webmotors. “We have been in the market for almost 30 years and we pride ourselves on facilitating the realization of one of the great dreams of Brazilians, to have a vehicle, and to provide solutions that meet their needs throughout the car cycle

48 Advertising pieces

The campaign counts with 48 Advertising pieces that will be disclosed throughout Brazil.In some states of the country, a differentiated and personalized communication will be worked. The campaign will be on the air until the beginning of November.

“Cada one of the pieces aims to strengthen the security in transactions by the automotive marketplace, in addition to the credibility of the brand Webmotors, which is a reference in this market”, Natalia.“We will also have a team of influencers to disseminate the central message of the action on social networks, validating the idea that will be transmitted by the campaign.”

The plan to promote the new campaign includes online and offline media lasting until the end of this month.