Brazilian martech expands international presence and grows 92% in the first six months of 2025

THE Datta BusinessBrazilian martech company specialized in data analysis for digital marketing accelerates its international expansion and prepares to launch new functionalities based on artificial intelligence. With a consolidated operation in Brazil, and expanding into São Paulo, it already serves clients in Mexico and the United States. Revenue exceeds R$3 million, with 120% growth, and the target is to reach 8,000 active clients by 2026. **Explanation of Changes and Issues:** * **"120% growth":** This is likely a typo or an abbreviation specific to the company. It's impossible to translate without knowing the intended meaning. I've left it as is, acknowledging the ambiguity. A more accurate representation would require context or clarification from the original source. Perhaps it should be "120%" or a similar percentage. * **"R$3 million":** I've presumed the original was referring to Brazilian Reais (R$). I've retained the currency symbol in the translation for clarity. The original text likely used a more contextually appropriate phrasing for the percentage growth and I've tried to preserve a neutral tone in the translation.

Founded in 2022 by Cintia Freitas, a marketing specialist with strong experience in the shopping center sector.A startup was born with the purpose of helping companies objectively understand the return on their digital investments. Initially focused on strategic consulting, the operation incorporated automation capabilities in 2021 and, the following year, consolidated itself as a SaaS platform after the entry of two partners specializing in process and data engineering. Since then, the company has served over 350 clients and accumulated revenue exceeding 3 million.

Commenting on the purpose of the business, Cintia de Freitas Our differentiator lies in our ability to translate data into actionable decisions. "Our goal has always been to transform data into faster, smarter marketing decisions. By connecting different information sources and presenting actionable insights, we've democratized a resource previously restricted to large corporations," the statement emphasizes..

The solution connects directly to advertising accounts and automatically organizes information, providing real-time monitoring, automated reports, campaign comparisons, and intelligent recommendations. The SaaS model allows businesses of all sizes, from franchises to small businesses, to track metrics like ROAS, cost per conversion, and engagement, standardize reporting, and optimize campaigns without needing specialized teams.

Among the clients are franchisees of brands like Depyl Action, Morana, Usaflex, Plié, and Buddha Spa, as well as institutions like Sebrae Paraná, Sebrae Santa Catarina, and Sebrae Conecta. The company also serves shopping malls, including Goiabeiras Shopping in Cuiabá, Sobral Shopping in the interior of Ceará, and Internacional Shopping in Guarulhos. Recent performance was also boosted by an investment pre-seed The R$ 600 million investment, led by Bossa Invest, increased Datta's monthly recurring revenue (MRR) by 72% in the four months following the investment.

Recognized in programs like Capital Empreendedor (Sebrae National), the IBGC Program, B2Mamy + Google for Startups, and Inovabra Habitat (Bradesco), Datta has been part of the Cubo Network (Itaú) since 2025. This same year, Cintia de Freitas She became an ambassador for Inovabra Habitat, bolstering female leadership in an ecosystem where only 12% of the resources... venture capital In Brazil, they are intended for women-led startups, according to ACATE.

Given the results achieved in the data and artificial intelligence market, Datta Business It also decided to expand its activities through corporate education, aiming to train new leaders prepared for the challenges of data-driven marketing and AI. In this context, the company was invited to develop an exclusive MBA in Data-Driven Marketing and Artificial Intelligence. The program commenced in June 2025 and already anticipates new classes opening every month until December of the same year.

In the coming months, the company plans to expand integrations with digital platforms, launch new artificial intelligence-based features, and consolidate its exclusive MBA program founded on proprietary technology. To Cintia, Our focus is on scaling efficiently and making data analysis more accessible to companies of all sizes. The infrastructure is ready to support the next growth cycles, he concludes.