Artificial Intelligence arrives on 'Consumer Day' to resolve Brazilian complaints

Consumer Day, officially celebrated on March 15th, is more than a symbolic date: it's a phenomenon that generates millions of sales and highlights one of Brazilians' greatest challenges—the difficulty of resolving disputes with companies. This year, promotions will extend throughout the week, as recommended by FecomercioSP, in a strategy that has become a retail tradition to boost sales during a traditionally slower period. In 2024, the date generated R$602.8 million in sales, and expectations for 2025 are that this figure will be surpassed, driven by aggressive discounts and payment options.

However, behind the offers and booming consumption, a chronic problem persists: consumers' difficulty resolving disputes with companies. Unfair charges, service failures, and billing discrepancies are still frequent complaints, often resulting in hours of customer service waits or lengthy legal proceedings. This is where Resolva AI comes in, a platform that uses artificial intelligence to transform the relationship between consumers and companies.

Launched in January 2025, the tool is the first in Brazil dedicated exclusively to large-scale problem-solving using AI. Developed using the AI-first model, it challenges the traditional customer service model, offering a more agile and efficient alternative.

Since its launch, the platform has processed nearly 3,000 tickets, with a resolution rate that has jumped from 70% to 90% in recent weeks. A Net Promoter Score (NPS) of 90—a satisfaction indicator that exceeds the industry average—reinforcing the tool's effectiveness. The platform also stands out for its collaborative approach: by registering their business rules in the system, companies can resolve issues before they escalate into larger conflicts.

“In addition to offering a simplified user experience, our platform provides companies with a structured and effective way to handle complaints, helping to improve their internal processes.”, explains Vicente Camilo, founder of the platform.

How the platform works

Resolva AI acts as a free virtual assistant, available 24/7. The process is simple: users describe their problem on the platform, which, in a few minutes, interprets the complaint and offers a solution. After the consumer's approval, the tool acts autonomously – whether calling the company on the user's behalf, facilitating conciliation, or, in more complex cases, preparing an initial petition for the court.

“ Resolva AI was created with the conviction that consumers don't just want to complain, but to solve their problems quickly and efficiently. ”, reinforces Vicente Camilo.

The tool is already available for the telecommunications sector, one of the biggest complaints sectors in the country, and is expected to expand its reach to e-commerce, banks, financial institutions, and aviation by June 2025. By the end of the year, the goal is to cover all major customer experience (CX) markets in Brazil.

A new chapter for Consumer Day

As Consumer Week continues to heat up commerce, Resolva AI arrives as an innovative solution to one of the market's biggest challenges: agile and efficient problem-solving. The platform simplifies consumers' lives and offers companies an opportunity to improve their processes and reduce litigation costs.

With ambitious expansion plans, the platform promises to strengthen the relationship between customers and companies, marking a new chapter in the history of Consumer Day in Brazil. In a country where bureaucracy and slowness still pose obstacles, artificial intelligence could be the key to a fairer and more efficient experience, democratizing access to dispute resolution.