AI is already used by about 70% of companies in Brazil to curb digital fraud, which continues to grow

Digital fraud is advancing at a fast pace and challenges trust in the global financial system. In Brazil, increasingly sophisticated scams have become part of the routine of consumers. Among the most common practices are the opening of bank accounts with fake documents, online purchases on behalf of third parties, invasions of payment accounts, cloning cards and even the use of videos manipulated by deepfake technology to deceive family, friends and companies.

According to the “The Future of Finance 2025” report by Veriff, a leading identity verification company that recently opened a technological hub in Sao Paulo, the number of fraudulent attempts has grown 21% in the period of one year, between 2024 and 2025. In Brazil, 69.5% of companies already use artificial intelligence to combat fraud, while 16.5% are in the process of implementation (but the scenario is still worrying. According to a recent survey by Serasa Experian, the country has registered more than a million fraud attempts for the second consecutive month in 2025, which reinforces the urgency of investments in more rigorous identity verification and verification solutions.

Financial services remain among the main targets of criminals. Still according to Veriff research, only in the last year, one in twenty verification attempts involved someone trying to impersonate someone else, a type of scam that, without the support of adequate technology, can generate millionaire losses for companies and consumers. In the United States, 35% of companies in the sector reported financial losses, and 13% indicated impact of up to 20% of annual revenue. In the same period, 47,5% of consumers reported having suffered some type of online fraud. 

Kaarel Kotkas, founder and CEO of Veriff, one of the 25 most influential young entrepreneurs in Northern Europe, explains that the financial sector remains the main target of criminals because of the rapid financial return and says that to prevent crimes, we must be ahead. “Our mission is to ensure that real people have access to services, while criminals are barred in an intelligent and scalable way, even in the face of increasingly sophisticated threats

AI as a threat and solution

Artificial intelligence, however, appears as a game changer in this scenario. Although it is more present in the attacks 60.5% of respondents reported an increase in the use of AI in scams and 31.94% of Americans have already been the target of fraud with the use of deepfake & Deepfake, technology has also become a major ally in risk prevention. Solutions such as digital identity verification and biometrics are already a reality in 83% of companies, and another 81% plan to expand the use of these technologies.

Digital trust as a competitive advantage

For Andrea Rozenberg, general manager of Veriff in Brazil, digital trust has become a determining factor for competitiveness, especially in high-risk sectors such as finance, payments and cryptocurrencies, which have fraud rates almost twice the global average. “The future of financial services will be defined by the ability of companies to protect their customers in an increasingly digital environment. Biometrics is a powerful tool, but it cannot act alone. Authentication needs to combine multiple layers of verification and risk intelligence to truly protect the global financial ecosystem. The combination of verification by AI, biometrics and continuous authentication is essential to build secure and reliable experiences, he says.

Currently, there are already solutions capable of identifying manipulated images, performing advanced biometric analysis, detecting abnormal behavior patterns and reinforcing user authentication in real time, making artificial intelligence the main shield against fraud. “With the increasing sophistication of attacks, it is expected that in the coming years, technologies such as deepfake, continuous authentication and real-time identity verification become even more strategic to protect companies and consumers”, reinforces Andrea.