iFood hits over 11 million orders and boosts restaurant sales growth by 321%

Hits iFood, the Brazilian technology company's program that offers quality meals starting at R$20 with free delivery, has already accumulated more than 11 million orders since the company accelerated the program's scale, which is currently available in 16 cities. The numbers demonstrate the initiative's strong appeal to consumers: in August alone, 5 million orders were registered, with 2.6 million active customers in this modality.

The performance data reveals the significant impact of Hits on the platform's business. The program promoted growth for participating restaurants with a 32% increase in orders in this modality. Furthermore, Hits iFood has already accumulated over 26,000 participating restaurants in the program.

Democratization of delivery

The high retention rate observed – evidenced by the 2.6 million customers who returned to place new orders in August – proves the effectiveness of Hits iFood's value proposition. With an average discount of 43% per order, the program successfully offers an accessible experience without compromising quality, positioning itself as a consolidated alternative in the delivery market.

Launch campaign

To amplify the reach of the initiative, iFood launched its new advertising campaign starring Rodrigo Faro last Thursday (18). The film presents the advantages of iFood Hits in a relaxed way, explaining how the service works in practice and reinforcing the company's commitment to making delivery more accessible for all Brazilians.

The strategy represents an important move by iFood to capture a larger share of the food market, especially among price-sensitive consumers, at a time of inflationary pressure and the search for economical alternatives.