HelpKim: new software with intelligent automation helps manage and qualify leads

The efficient generation of leads it is undoubtedly one of the most intense pains of the digital market.The Sales Market report states that more than half of sales professionals have difficulties with this stage of customer acquisition. Thinking about it, the Mazukim, a company specialized in integrated digital marketing solutions, has just launched HelpKim, an intelligent platform focused on the automation of digital marketing management and qualification leads. 

“We understand that lead generation is one of the most time-consuming and complex steps of a marketing strategy.Our goal with HelpKim is to provide a platform that allows businesses to not only organize sales, but also do so in an intelligent and automated manner”, he says Danilo Mazuquin, CEO of Mazukim.

Developed with its own methodology, without the use of third-party programming, HelpKim is designed to maximize business results. By qualifying efficiently and discarding manuality, it ensures that the attraction of users is enhanced and, consequently, more relevant to corporations. Through continuous interaction, the system is able to train Google algorithms to make the process even more assertive. 

Thus, the solution adapts to the needs of each organization and is constantly updated.With a design that allows simple changes of layout and security, ensures that the version used of the software is always the most modern and safe.“Liding with the first stages of the funnel is something complicated, but dealing with a tool that is complex to handle also does not represent a great help. We want to be the full support of the professionals”, reflects Mazuquin. 

The platform also includes features such as the organization of leads by stage of the sales funnel, simple monitoring of commercial teams and the use of artificial intelligence to suggest improvements in flows. The goal is to help companies overcome stages of the funnel below the target and create more efficient cadence flows, always aligned with the strategic objectives of the business.

From time optimization to improvements in decision accuracy, the software automates repetitive tasks and allows follow-up, helping teams focus on the interactions that really make a difference in closing deals.With 94% of companies already using digital marketing in Brazil, according to the Digital Results survey, Mazukim seeks to empower organizations of all sizes to be more competitive in the dynamic current market.