Gartner predicts that 75% of analytics content will use GenAI for enhanced contextual intelligence by 2027

Seventy-five percent of new content analytics will be contextualized for intelligent applications through Generative Artificial Intelligence (GenAI) by 2027, enabling a composable connection between insights and actions, according to the Gartner, Inc.

“We are moving from an era where analytics tools helped business professionals make decisions, to a future where analytics driven by GenAI will become perceptive and adaptive. This will enable dynamic and autonomous decisions that have the potential to transform enterprise and consumer software, business processes, and operating models,” he says. Georgia O'Callaghan, Principal Analyst at Gartner.

A Gartner survey of 403 analytics or Artificial Intelligence (AI) leaders conducted between October and December 2024 revealed that more than 50% report that their companies use AI tools to insights automated and natural language queries (Natural Language Generation – NLG) for analytics or development of Artificial Intelligence. Even with these features, the static nature of the analytics current technology often fails to deliver truly dynamic and automated results.

Gartner predicts that the capabilities of augmented analytics will evolve into platforms of analytics autonomous by 2027, which will fully manage and execute 20% of business processes. The perceptive future of analytics will provide benefits by being proactive, collaborative, connected, contextual and continuous.

AI-powered perceptive analytics

“Perceptive analytics will use AI agents and other GenAI-powered technologies to continuously monitor evolving conditions and perceive the target environment, such as changes in market and customer behavior or supply chain disruptions,” says O'Callaghan.

"Guidance and analytics can then autonomously adjust in response, creating a more resilient and responsive analytics infrastructure. As these capabilities emerge and are adopted by companies, their potential to reshape business operations and drive growth will only expand."

Comprehensive risk of perceptive analytics

According to Gartner research, the overarching risk that applies to analytics Perceptual misreliance is the over-reliance on autonomous actions without sufficient validation, which can result in unintended negative consequences, reputational damage, and regulatory scrutiny.

The risk of “agent drift” is a serious concern, where a system’s perceptions and actions gradually deviate from desired outcomes due to evolving data or unforeseen interactions. Gartner states that guardian agents are emerging to address this inherent problem in AI systems. These agents specifically monitor and enforce policies and rules to ensure that systems operate within a set of protective barriers.

“The creation of gatekeepers will need to be a key focal point of new governance initiatives for leaders of Data & Analytics (D&A), as the analytics agentic and perceptual become the default form of delivery insights across all platforms,” adds O'Callaghan.

Topics like this and others that explore the evolving landscape of risks and strategies, as well as insights practical on how to deal with the challenges of increasingly complex cyber environments will be highlighted in the Conference Gartner Security & Risk Management, which will be held on August 05 and 06, in Sao Paulo. More information is available at: https://www.gartner.com/pt-br/conferences/la/security-risk-management-brazil     

Gartner clients can read more at “Perception is the New Superpower for the Future of Analytics and BI” Additional information is available in the free Gartner “ webinarThe Gartner Top Data & Analytics Predictions for 2025”.