Flutter Brazil launches competitive bidding process to select Advertising and Marketing Lead Agency

Flutter Brazil, responsible for the Betnacional and Betfair brands, has initiated a selection process to choose its new Lead Agency, which will be responsible for the creative strategy of both brands in the Brazilian market. The initial phase of the selection is being conducted in partnership with SCOPEN, an international consultancy specializing in strategic connections between brands and agencies.

In this first stage, SCOPEN will carry out a detailed market mapping and select advertising and marketing agencies based on rigorous criteria. At the end of the initial process, a group of finalists will be determined, advancing to a second phase conducted by Flutter Brazil itself, which will then choose the winning agency.

"We have been working to consolidate our leadership in a highly competitive market, while reaffirming our commitment to innovation, creativity, responsibility, and actions that create real connections with sports, entertainment, and the Brazilian people. Flutter Brazil has a very strong growth ambition, and we need great partners to help us on this journey," says Alvaro Garcia, CMO of Flutter Brazil.

The selected agency will work in collaboration with other strategic partners of Flutter Brazil, such as regional and digital performance agencies, ensuring an integrated operation with a collaborative vision and a focus on efficient communication for Betnacional and Betfair Brazil.

The initiative reinforces Flutter Brazil's commitment to transparent processes, careful analysis, and partnerships that prioritize excellence and alignment with rigorous compliance practices. In addition to its prominent role in the global online gaming scene, the company is one of the founders and associates of the Brazilian Institute for Responsible Gaming (IBJR), which brings together national and international operators committed to an ethical, safe, and sustainable market.