Expert reveals what makes 2025 a promising year for well-prepared companies

As 2025 approaches, entrepreneurs are beginning to look for ways to accelerate their business growth amid rapid market changes. Flexible management models, strengthened networks, and the use of technology are among the strategies experts recommend to face the challenges and seize the opportunities that arise.

A McKinsey & Company study indicates that companies with well-structured operations have a greater capacity for growth, even in times of economic uncertainty. According to the study, organizations that invest in agile management and strategic planning are better able to adapt to market demands. 

For Marcus Marques, mentor and CEO of Accelerator Group, strategic planning is the foundation for any sustainable growth. He emphasizes that the process begins with a detailed analysis of the company's current state. "It's essential to understand where the business is and define what needs to be done to reach the desired point. This includes setting clear goals, listing priorities, and establishing action plans that are executable on a daily basis. Without this level of organization, companies run the risk of growing in a disorganized and inefficient manner," he explains.

Entrepreneurs have also benefited from sharing experiences with other business owners. Networks, such as mentoring groups and business associations, have proven to be important tools for expanding partnerships and exploring new ideas. This is the case with the Giants program, which has approximately 700 members, forming the largest network of entrepreneurs in a high-value program in Brazil. With annual investments ranging from R$1,000,000 to R$1,000,000 per company, the initiative offers mentoring, training for managers and employees, as well as opportunities for generating new business.

Marques emphasizes that collaboration isn't just about exchanging contacts, but about creating concrete strategies based on these interactions. "Often, good insights come from outside your industry. Talking to other business owners helps you see possibilities that aren't obvious in your company's day-to-day operations," he states.

Technological solutions are also becoming increasingly important for those seeking growth. Tools that optimize processes and provide real-time information help companies gain efficiency and access new markets.

A recent Gartner study shows that businesses that invested in automation and data analytics were able to expand their operations faster. For Marcus Marques, the use of these tools must be anchored in a well-structured strategic plan that allows for the transformation of information into practical actions. "Planning isn't just about setting isolated goals. It's about designing guidelines that connect technology, people, and execution, creating a clear path to growth. When planning is done well, it simplifies decisions and allows for adjustments without losing focus on results," he explains.

Marques emphasizes that strategic planning is not a static document, but an ongoing process. It involves steps such as defining specific goals, analyzing information, and monitoring indicators, all guided by a clear vision of where the company wants to go. "The planning structure needs to be dynamic. It's essential to monitor execution daily, identify bottlenecks, and take corrective action before closing cycles. This is what transforms a plan into concrete results," he emphasizes.

For 2025, Marques believes that companies should view strategic planning as an essential guide for navigating uncertain scenarios. He emphasizes that the process helps align short-term actions with long-term goals, strengthening the capacity for adaptation and execution. "Strategic planning provides clarity about the starting point, the desired destination, and the steps necessary to achieve that goal. It is this clarity that allows companies to make safe and adaptable decisions, better seizing opportunities and correcting course when necessary," he concludes.

This flexible approach, according to Marques, is what sets companies apart from those growing sustainably. He emphasizes that achieving consistent results by 2025 requires a combination of planning, efficient execution, and constant adjustments, always maintaining an integrated vision of the business and the market.