Five tips to increase conversions with virtual catalogs on WhatsApp

The advancement of digital business and the popularization of conversational commerce have solidified WhatsApp as a leading sales channel in Brazil. According to a We Are Social (2024) survey, 96% of Brazilians use the app daily, while a SEBRAE (2023) study shows that 72% of small businesses already adopt it as their primary sales tool.

Consequently, specialized platforms are gaining ground by offering solutions that enhance app usage for conversion. According to... André Campos, CEO of VendizapThe company's interface was developed to transform each interaction into a personalized sale on WhatsApp. "Vendizap can be used by any company looking to start or optimize their online sales. But it's especially recommended for those already selling and seeking to scale with organization, need faster customer service, more control over orders, and more conversions on WhatsApp, regardless of the industry," he explains.

Internal company reports show that retailers using integrated catalogs convert up to 30% more than those working only with detached messages. “Our purpose is to support entrepreneurs who want to digitize their businesses without relying on marketplaces or complex websites, using a tool that's already part of their daily routine: WhatsApp,” the statement concludes. Fields.

Next, check out the expert's tips for maximizing results with virtual catalogs:

1. Create your WhatsApp community: Build groups with loyal and interested customers. Offer exclusive content, flash sales, and behind-the-scenes glimpses of the business. Proximity strengthens the bond and generates trust.

2. Use Instagram and Facebook as a daily catalog: Fuel your social media with products, testimonials, and behind-the-scenes content. Explore Reels, Stories And surveys to engage. "If you only post products, you become a digital flyer. People want connection, not just price," emphasizes Fields.

3. Put your store on the map with Google My Business: Create a free profile, keep your schedules and photos updated, and encourage customer reviews. "People searching on Google are ready to buy. That's the hottest traffic there is," emphasizes the ... CEO of Vendizap.

4. Highlight key products with visual appeal: Highlight strategic catalog items using high-quality images and markers like "Best Seller" or "Deal of the Week." This draws customer attention and increases conversion chances.

5. Treat the catalog as an active sales tool: Don't just use it as a digital catalog. Send it regularly to customer lists and groups, customizing it according to their consumption profiles. Frequent updates strengthen relationships and increase repeat purchases.

6. Always measure and adjust: Monitor metrics such as link openings and clicks. Tools like Flipsnack, Linklist, or trackable PDFs help identify what engages audiences the most and continuously improve the catalog.

The guidelines emphasize that success in digital sales depends on both good tools and how the entrepreneur interacts with their customers. In this regard, André Campos Highlighting the importance of seeing WhatsApp as more than just a messaging channel. "These practices show that selling on the app goes far beyond just replying to messages. When the entrepreneur builds a community, positions themselves on social networks, appears in Google search results, organizes their catalog, and measures results, they transform the app into a channel for relationship-building and recurring sales," he concludes.