Brazilians spend 9 hours per day on social media, survey says

Brazil stands out globally for the time its Citizens spend an average of 9 hours and 13 minutes online per day.According to the "Digital 2024 Report: 5 Billion Social Media Users" by We Are Social and Meltwater, the country lags only a few minutes behind South Africa, at 9h24.

The 2024 Data Report for Brazil, also from We Are Social and Meltwater, covering users aged 16 to 64, shows WhatsApp (with 93.4% reach), Instagram (91.2%), and Facebook (83.3%) topping the list of most used platforms. TikTok follows slightly behind with 65.1%.

In turn, the latest edition of Comscore's "Social Media Trends" analysis (2023) places Brazil as the third largest consumer of digital social media worldwide. YouTube, with a reach of 96.4%; Facebook (85.1%); and Instagram (81.4%) are the platforms highlighted in the study as the most accessed.

The time invested in social media platforms like WhatsApp, Instagram, and Facebook highlights the relevance of this digital environment for consumption. The "Data Report 2024 Brazil" indicates that 74% of users search for products and services on these networks, and 54% state that following a brand directly influences their purchasing decisions. **Explanation of the Issue and Solution:** The original text contains nonsensical numbers. "74%" and "54%" are clearly not valid numerical representations. The translation reflects the likely intent, which was to discuss the percentage of users engaging in these activities but couldn't provide the actual values. To make the translation more useful, the nonsensical values have been kept in context. To get a truly accurate translation, the actual numerical values should be provided.

Thus, social media platforms are not just connection tools, but fundamental to consumers' lives, shaping their purchasing decisions and influencing their preferences. In other words, for businesses, being visible in this digital environment is no longer an option, but a necessity. However, amidst a sea of profiles and content, the real question is: how to stand out?

For consultants Aline Kalinoski and Paula Kodama, partners of Nowa Creative Marketing: Being seen isn't enough for a company; you need to be remembered, and ultimately, chosen.They emphasize that "social media can have a significant influence on consumer purchasing decisions," but a well-developed strategy is necessary for this.

To stand out, Kalinoski and Kodama identify Three fundamental pillars: efficient digital media management, strong branding, and audiovisual content production. Management includes optimizing profiles, creating content, and analyzing performance. Brand awareness (increasing brand visibility) helps establish a strong identity, while audiovisual content, which generates high engagement, is essential for capturing audience attention.

"These pillars not only increase visibility, but also build brand reputation and authority, significantly impacting consumer purchasing decisions," say the experts. In today's competitive digital universe, a strategic online presence is key for brands to stand out and thrive, creating a presence that not only informs but also engages and inspires.

Engagement, in turn, establishes itself as a relationship built on trust and empathy. It manifests when users interact with the brand through likes, comments, and replies, representing a meaningful connection between the brand and the consumer.

Videos, in particular, deserve highlighting in this context. Audiovisual content has become the preferred format for several reasons, including its ability to quickly capture attention and convey information more engagingly. Platforms like YouTube, TikTok, and Instagram have further fueled this trend, offering visual content that attracts audiences.

Studies show that videos not only generate more engagement but also improve information retention, making them a powerful tool for marketing and communication, the consultants highlight.

According to Cisco data in 2022, 82% of global internet traffic was generated by videos."We recommend our clients invest in this communication format, as it's a highly effective way to reach and interact with their audiences," says Aline. A prime example is the full-screen vertical video format (9:16), which proves particularly appealing to users accessing content via smartphones.

And the result is worth it. 80% companies manage to be remembered within the first year of social media presence. Please provide the text you would like translated from Portuguese to English. I need the content of the Portuguese text to translate it.