Good Credit adjusts strategy to become financial services marketplace

Good Credit (BPC) is redefining its business strategy with the goal of becoming a financial super wallet, simplifying the lives of consumers.The company is expanding its focus, moving from being just a personal loan provider to offering a wide range of financial products and services on its digital platform.

“Eight months ago, 90% of our operation was personal credit. Today, this activity represents 52% of our marketplace and, until December, the trend is that it falls to 44%”, projects Leonardo Grapeia, member of the Advisory Council of Good Credit.He points out that this change “ reflects a new socioeconomic conjuncture and the need to meet the main demands of Brazilians for access to credit, better rates and new steps after regulating their finances”. 

In addition, the company performed a retrofit, with a new visual identity, much more modern and robust, which resulted in the improvement of the result.

“We want this first access to be a starting point for the user to discover new possibilities of credit and other financial services in the same app.We are investing in retrofit to ensure this” transition, explains Bruna Cerqueira, head of BPC.

Adjustments in the Bom Pra Credito business strategy should result in projected revenue of R$ 11.4 million by December, with prospects for continued growth in the coming years. Strategic partnerships are being formed to increase the variety of services and products offered, using the benefits of Open Finance to attract and retain customers with custom terms and interest, which can be improved with guarantees such as products or salary.

“We seek to facilitate the customer journey and the adhesion to our products and services, betting on APIs that cover the entire process. The volume and diversity of supply depend on the increase in demand. The greater the access and the adhesions, the more we can individualize conditions and arouse even more interest”, details Grapeia.

Partnerships and new perspectives

Open Finance has been fundamental to the Good Credit strategy, allowing faster and more detailed access to customer characteristics and needs. This requires skills to filter and process this information, identify opportunities and enhance exchanges and synergies with other members of the ecosystem.

To fill gaps left by large institutions, BPC Head, Bruna Cerqueira, defends specific processes for each type of offer on the platform: “The requirements cannot be the same for all demands. We have developed specific steps and micro service models for each product”, says. In the long term, the platform intends to diversify further, offering options such as Good To Buy, Good To Invest and insurance services, strengthening the brand as a reference in credit.

Currently, the demand for FGTS anticipation is high, with 70% of negatives seeking this service. The Good Credit sees this as an opportunity for redirection:

For Grapeia, organization and planning are essential, whether for those seeking credit or investing.“It is important to consider future installments in the budget and know exactly what you want to achieve. The changes in the platform are expressive and the prospects are very encouraging”, he concludes.

Other options for individuals and companies available on the BPC platform besides the traditional personal loan are: loan with options for property, vehicle and mobile security; credit lines for MEIs and autonomous; salary anticipation; Buy Now Pay Later, which allows the borrower to access values above the price tag requested, according to the payment capacity detected by the platform; public payroll loan; federal payroll loan; and BPC Check, a service available to creditors, which seeks to be the bureau based on Open Finance and will help in reducing costs and accelerating decision making, understanding the public from the financial data enriched.