Black Friday: Planning helps identify what can be fake in this season of increasing offers

Black Friday is one of the most anticipated moments for those who love a good promotion, but in Brazil, it still generates some suspicions. Between really advantageous offers and misleading practices, it is essential to know how to enjoy the best of this event without falling into pranks. The coordinator of the Commission of Relationship with Associates of Plan, Carlos Castro, CFP, listed some facts and “fakes” on the long-awaited shopping event, already incorporated into the calendar of Brazilian consumers. Check out the main myths and truths identified by Plan to make smart choices on Black Friday.

FAKE

“All offers are true”

Not everything that looks like discount is really an opportunity. Some stores raise prices before Black Friday to simulate promotions. . Stay tuned and monitor prices before you go shopping.

FACT

“Monitoring prices before is essential”

If you really want to save, follow the prices of the products you want in the previous weeks. Thus, you will know how to distinguish the real discounts of those “de facade”.

FAKE

“A Black Friday always has the lowest prices of the year”

This is a common mistake! In sectors such as electronics, for example, it is possible to find even better prices on other seasonal dates, such as Consumer Day.“Do not be carried away by urgency: not everything needs to be bought on Black Friday”, said the financial planner certified by Planejar.

FAKE

“Black Friday is the best date for year-end shopping”

Some Christmas or early-year promotions may be even more advantageous for items like clothing and home furnishings.It's good to consider what's really worth buying now and what you can expect.

FACT

“Certain categories offer real” discounts

On products like smartphones, home appliances and fashion, you can find good deals.Use comparison sites to ensure you are taking advantage of a legitimate discount.

FAKE

 “A Black Friday in Brazil is always a fraud”

While there are cases of deceptive promotions, many serious stores invest in real discounts.Procon and other price monitoring platforms have acted to identify and combat fraudulent practices, which has made Black Friday more reliable in recent years.

FACT

“A Black Friday is evolving”

Over time, Black Friday gained more transparency and seriousness in Brazil. Committed companies and stricter enforcement brought more security to consumers, making the event more reliable.

For a Black Friday with no surprises

“A Black Friday can yield real savings, but it requires attention and planning. Compare prices, choose reliable stores and make price monitoring a” habit, says Castro. According to him, responsible financial planning goes through conscious consumption. “Knowing your finances to spend amounts that will not compromise your budget is even more relevant than exhaustively looking for the best” offers, he ensures.