AliExpress celebrates 15 years with new features and a commitment to accessibility

AliExpress, the international online retail marketplace, is celebrating its 15th anniversary with a renewed commitment to accessibility, innovation, and customer satisfaction. Since its launch in 2010, the platform has experienced remarkable growth, transforming the global e-commerce landscape by offering millions of products across multiple categories, improving logistics, and enhancing the customer experience through personalization and innovative shopping features.

The platform currently reaches over 200 countries and regions, serving hundreds of millions of consumers worldwide. To celebrate this special occasion, the company is introducing new features and revealing interesting insights into consumer habits.

New “Snapshot” feature lets you revisit your shopping journey

One of the main new features is the launch of "Snapshot," a feature that offers users a personalized summary of their shopping journey on the platform. According to AliExpress's latest US Consumer Insights Report, conducted by Censuswide, an independent market research firm, most consumers expressed interest in a personalized shopping summary, especially to discover total savings and favorite categories.

Snapshot lets users relive their best shopping moments, including information such as:

• The first order made on the platform
• How much the consumer spent (and saved!) over the years
• The total number of packets received
• Top preferred shopping categories

Consumer trends reveal interesting behaviors

AliExpress data reveals that American shoppers have strong interest in categories such as Beauty & Personal Care, Technology & Electronics, Fashion, Fashion Accessories, and Toys & Kids. Emerging categories such as Health & Wellness and Outdoors & Travel indicate that American consumers have a passion for outdoor sports and are prioritizing well-being.

Interestingly, the platform's data also reveals that more than 2,000 excavators have been purchased in the US through the site, highlighting the incredible diversity of products available.

Savings is a priority for consumers in 2025

The Censuswide report, which surveyed 2,000 American consumers, highlighted important trends shaping online shopping behavior, emphasizing accessibility and changes in shopping behaviors over the past 15 years:

• More than 158 million American consumers (60%) say saving money is their top financial goal for 2025
• American consumers are seven times more likely to agree they will spend more strategically and intentionally in 2025 than to say they will buy more impulsively (44% vs. 6%)
• 60% of the buyers surveyed started using the platform since 2020, highlighting the growing enthusiasm for international trade

Birthday promotion with discounts of up to 80%

To celebrate the anniversary, AliExpress is running a big promotion from March 17th to 26th, where American consumers can enjoy:

• Up to 80% off sitewide
• Daily prizes through “Shake & Win”
• Discount coupons with values ranging from $2 to $70, depending on the purchase amount
• Access to “Prize Land,” a new mini-game that offers the chance to win more coupons, products, and a share of $1,000,000 in shopping credits

“We’re incredibly proud of how far AliExpress has come over the past 15 years—driven by our commitment to value, variety, innovation, and customer focus,” said Chris Carl, Head of Marketing at AliExpress US. “We look forward to fueling our customers’ passion for discovery while delivering even greater value in the years to come.”