10 Tips to lose the shame of recording videos on the internet and make more money

Nowadays, those who have a small business need the internet to increase brand visibility, generate engagement and facilitate direct communication with customers. Video content has greater reach and retention in social networks and make the message more persuasive and accessible. In addition, with them it is possible to demonstrate products, services and values dynamically, creating connection and increasing public trust. 

But it is not always easy to record for the internet, the fear of exposure and exaggerated self-criticism are usually natural barriers, but totally surmountable. According to the communication and oratory expert with more than 15 years of studies dedicated to the subject, Giovanni Begossi, the secret is to change the relationship with the camera and turn the recording into a genuine conversation.

Giovanni shares 10 tips for practice to become more natural. Check: 

1 Turn the camera into your ally. The camera is not a judge, but a channel to connect people. Imagine that you are talking to a close friend and look at the lens as if it were that person. Making eye contact with the camera conveys security and brings the audience closer. In addition, the more personal and natural your approach, the easier it will be to let go.

2 ^ Grave without the intention of publishing and remove the pressure of external judgment. At first, make videos just for you, this helps to get used to your own voice, expressions and the feeling of positioning yourself in front of the camera.

3 Practice every day, the ability to communicate in video improves with repetition. Propose a personal challenge to yourself: record a short video daily, even if you do not publish. In a short time, you will realize the evolution.

4 Use a simple script. Write down the main points you want to address, but avoid decorating word for word. Naturalness comes from understanding the subject and not memorization.

5 'Accept that perfection does not exist. Authentic videos generate more connection than the much-rehearsed.Small mistakes are part of real communication, adjust what you can, but do not be paralyzed by perfectionism.

6 Consider blocking or hiding some people on Instagram. If you have colleagues, family members, or acquaintances that you feel may judge or mock your content, consider hiding those people.

7 Adjust your posture and breathing. An open posture and controlled breathing help confidence. Before recording, take a few deep breaths and release tension from the shoulders. This improves diction and naturalness.

8 Editing only what is necessary. Editing can help, but do not overdo it. Overly cropped videos may seem artificial. Allow your audience to see your true way of expressing yourself.

9 'Watch the videos with a constructive eye. When reviewing your recordings, focus on what can improve and what is already working. Avoid being overly critical 'EVolution comes with gradual adjustments, not self-sabotage.

10 ^ Start small, but start and know that the first video will always be the hardest. Do not wait for the ideal moment or the perfect equipment. Take the cell phone, press “record”. The sooner you start, the faster you will lose the shame. And always remember: the audience values authenticity much more than perfection.