Big names in Marketing will bring must-see tips for entrepreneurs during iFood Move 2025, an event that consolidates this year as the largest restaurant meeting in Latin America that takes place on August 5 and 6, at Sao Paulo Expo.
On the first day, Fabio Medeiros, marketing director of Bacio di Latte, will present the company behind the scenes and the strategies that have transformed an entrepreneurial vision into a scalable and profitable business, focusing on operation, sales and marketing. With the lecture “Desmarketize-se”, Joao Branco, former marketing VP of Mequi, will bring a new vision, showing how to create authentic connections with the consumer, humanize brands and generate growth with purpose, standing out for real.
On the stage of the Delivery Academy, Michael Menezes, a specialist in digital marketing, will present the science behind the content he sells. Those who follow this lecture will discover the most effective formats, storytelling techniques and how to structure a strategic editorial calendar for their delivery. In addition to leaving with practical tools to turn their social networks into sales channels.
The second day is also a must for those looking to learn more about Marketing. The Success & Sales Strategy stage will welcome Lohran Soares, CEO and founder of Milky Moo, who will bring data, creativity and personalization into practice: how digital marketing strategies and growth are driving business growth in foodservice and generating concrete results. A panel with success cases and a practical look at what really works in everyday life.
Another inspiring case will be the Dengo brand, presented by Renata Lamarco, Marketing and Digital Channels Director of the company.In this panel, the speaker will present the trajectory of a company that values national cocoa, empowers small producers and transforms the consumer experience into a powerful growth lever.
Check out the full iFood Move 2025 schedule here
An event to transform the future of restaurants
In an even more robust edition, iFood Move 2025 promises more than 70 hours of content, with six simultaneous stages and more than 100 speakers. In addition to the main stage, the event will have the expanded “Academy of Delivery”, which this year will feature two stages for practical classes.In addition, it will also have an area of exhibition of products and industry initiatives, such as big names, for entrepreneurs and an award that recognizes the best service in delivery: the iFood Award for Super Restaurants.
Excellence in iFood Move 2025
In addition, on the main stage of the event, Usain Bolt will share his entrepreneurial journey with approximately 12 thousand restaurant owners.In an unprecedented conversation, the former athlete will reveal how he made the transition from a sports legend to a successful entrepreneur, discussing the challenges faced from the founding of his first restaurant to the expansion of the brand, connecting his history of track records to the creation of global ventures.
IFood Move 2025 will also feature other great names who inspire and share knowledge of the gastronomic universe, but mainly of their inspiring stories.Among them, Galvao Bueno, who has reinvented himself, owns the Bueno Wines wine brand, and will take his story as inspiration for established restaurant owners and the general public.In addition, Galvao will bring, through stories that show how mentorship, determination and great dreams have helped him reach new heights of excellence, both in sport and in the business world, always in a resilient way.
Another highlight will be Boninho, one of the great names of Brazilian TV and famous executive of this universe. Known for leading audience programs, he will talk about creativity as a way of innovation and how to turn businesses into successful icons. The participants of iFood Move 2025 will also count on the illustrious presence of Renata Lamarco, Marketing Director of Dengo; and Joao Diamante, award-winning chef and founder of the Diamonds in the Kitchen project.
The executives of iFood who will be present again and bring news to the public are Diego Barreto, president of the company; Luana Ozemela, vice president of Impact and Sustainability; Roberto Gandolfo, president of Marketplace; Bruno Henriques, president of iFood Pago.
Service:
Date: 5 And 6 August 2025
Location: Sao Paulo Expo, Sao Paulo, SP
Tickets: Those interested can purchase tickets through the official website of the event www.ifoodmove.co.uk.
