One of the three most used social networks by Brazilians in 2024, Instagram has more than 134.6 million active profiles in the country, according to the study published by DataReportal.Whether to seek inspiration, learn or entertain themselves, users seek genuine connections with the accounts they follow, whether they are brands or influencers.
In this scenario, where consumers are looking for more than product and service posts, we Julia Munhoz, with his extensive experience in digital marketing and social media, he launches the book Unveiling Instagram. Published by DVS Publisherthe book presents detailed strategies to grow on the platform, build a solid relationship with the audience and turn followers into engaged customers.
The work highlights the deepening of different types of consumers and their needs. Munhoz teaches how to adjust communication to reach each person more efficiently, from those who are ready to buy and just need a little push, to those who do not yet know that a product or service can be the solution to the problem.
According to the author, producing content goes beyond simply posting: it is about educating and engaging the consumer, expanding their perception of the value of the product or service. Among the most common mistakes pointed out in the work, are the inconsistency in the posts, the lack of clarity in the objectives, the lack of knowledge of metrics, the reproduction of ideas of others without customization and the monotony in content formats. To achieve real results, you need to have planning and follow a strategy.
[...] We cannot transform our profile into a sales catalog, but rather a place where people seek inspiration, learning and entertainment. This is the experience that a user seeks within Instagram. Creating this environment intelligently, the sale arises as a result of a good relationship and a developed content production, with the right moments to offer. The balance between information production and sales promotion is essential.
(Unveiling Instagram80, pp.)
Uniting theory and practice, with methods to create engaging videos, perform successful lives and increase engagement in stories and profile, and Unveiling Instagram it is the ideal reading for content producers, digital influencers and brand owners who want to grow on the platform. With practical exercises, the reader has the opportunity to apply the learnings of each chapter, developing a profile that connects with the audience, loyal followers and turns them into customers.
Technical sheet
Title: Unveiling Instagram: The step-by-step to increase followers, engagement and sales
Authorship: Julia Munhoz
Publisher: DVS Publisher
ISBN: 978-6556951362
Pages: 260
Price: R$ 89.90
Where to find: Amazon
About author
Julia Munhoz was born in Brasilia and, since 2012, has built an inspiring career in digital entrepreneurship. Using social networks as a tool, she transformed her business, gained followers and helped thousands of people do the same. With a practical and passionate approach, she works for each person to reach their maximum potential and transform reality. The very trajectory of success in the digital world reflects her mission: to share knowledge and strategies that enable freedom, allowing more people to achieve success in their business and in life.
Author's social networks:
- Instagram: @jumunhoz
- Website: Julia Munhoz
