MadeiraMadeira exceeds 501% sales growth and records best week since last Black Friday with cashback campaign 

In celebration of its 16th anniversary, MadeiraMadeira, the largest online furniture and decoration platform in Latin America, bet on a bold campaign of 100% cashback to provide the best experience for its customer on one of the most important dates of the year and sold 50% more than previous campaigns, with a stronger sales week since Black Friday 2024. 

It was the first time that the company adopted this incentive format, allowing consumers to purchase selected products and receive back 100% of the amount paid, in a promotional strategy valid for a limited time. For Fabio Fadel, CRO (Chief Revenue Officer) of MadeiraMadeira, the action reflected how the company has been dedicated to offering innovative alternatives to improve the customer experience. 

“This year, we decided to invest in an initiative that would unite technology, business intelligence and a close look at consumer behavior. More than just boosting our sales, the goal was to improve the experience of our users, giving them back the power of choice.In our sector, we understand that the purchase value is usually something decisive, but the link we build in the long term with our customer chain generates much more value and further strengthens the loyalty of”, he comments. 

With more than 1,000 participating products, the action had strong appeal to the public, being the protagonist of about 70% of sales throughout the first week of the month.The results show that the company has the ability to create its own actions that are really right. Among the most chosen items, some items stood out as:

• Wardrobe with Mirror Couple 3 doors 
• Wardrobe Couple MDF 08 Doors
• Modulated Clothing Guard Couple 12 Doors
• Dining Room Set
• Rack with Panel for TV

“This result reinforces that when we bet on bold campaigns that generate value for our entire ecosystem, we were able to go beyond the sale: we offer real opportunities for more people to conquer the home of the dreams”. Until the end of July, the company also has free shipping actions, 20% OFF on PIX, as well as discounts of up to 60% on thousands of products on the site and application. To stay on top of all the special actions of the brand's birthday, just download the MadeiraMadeira application, available for Android and iOS via Google Play and Apple Store.