id\ promotes Pre-Black Friday campaign for Nike App

THE iD\, one of the most innovative advertising agencies in the country, leads an unprecedented action of the Nike for Black Friday, focusing on its digital channels and application. Between November 21 and 24, the brand will offer coupons with exclusive discounts for products selected in five segments: Skate, Race, Football, Training and Basketball. The action will distribute promotional codes from 15% to 25% OFF, or fixed values from R$ 200 to R$ 300 in discounts for selected products. 

The project will count on the participation of athletes and influencers partners of the brand, who will produce special content that will be shared in their social networks.The campaign will be part of Kelvin Oliveira, football athlete 7, Pamela Rosa, twice world skate champion, Karol de Souza, basketball-focused influencer, Almir Jr, Olympic finalist in triple jump, and Ju Mamute, fitness world influencer. 

 To ensure access to coupons, users will need to track the social media content of influencers and athletes and find the promo codes, which are hidden in the videos. These codes can be redeemed exclusively on the Nike App. 

For Camila M. Costa, CEO and partner of iD\, addressing different sports segments within the campaign is a direct way to inspire consumers. “A great achievement of action is to appropriate the commercial date, bringing an important reflection to the consumer of how sport is an important valve on our route. Therefore, the search and rescue of discount coupons in an unprecedented and interactive way, with the participation of athletes and influencers, further endorses this message”, argues. 

In addition to the participation of content creators, the strategy also includes the production of UGC content, focusing on reverberating the action in the Nike App. 

Technical sheet

Campaign: Black Friday Nike
Product: Nike App
Titles: Football, Basketball, Skateboard, Training, Racing

Client: Fisia & Nike Official Distributor in Brazil
Marketing Director: Gustavo Viana

CDM Executive Manager Marketing: Mariana Pires

Marketing Manager: Thiago Lia
Marketing Coordinator: Guilherme Salgueiro
Brand Creative Manager: Livia Pinheiro
Brand Creative Specialist: Andre Ferros

Agency: iD\
CEO: Camila Costa
Executive Director of Business: Alessandra Sant’ana
Business Director: Cristina Kuchiki
Business Manager: Carolina Vieira
New Business Director: Marina Fagionato
Chief Operating Officer: Thiago Carneiro
Creative Executive Director: Sthefan Ko
Creative Director: Guga Diehl
Head of Storytelling: Jorge Ponce Betti
Writing: Fabio Brandao
Art Direction: Andre Pauletti
Production Directors: Paula Saraiva and Marisa Toledo
Chief Strategy and Insights Officer: Marco Sinatura
Strategy Director: Juliana Meirelles
Influence Director: Renato Santoliquido
Strategy Manager: Andre Costa
Head of BI: Priscila Sanita
Director of BI: Eduardo Bernardo

Audiovisual Producer: Paranoid
Producer: Paranoid
Film Direction: Pedro de la Fuente
Executive Producers: Marcel Weckx and Luiz Armesto
Producer service: Fernanda Sousa and Karina Vallesi
Creative Research: Bruno Mota, Isabel Azevedo, Bruna Melo
Production Coordination: Fernanda Hernandez
Coordination Assistants: Camila Aureliano, Dulce Fernandes and Juliana Romano
Director of Photography: Pedro de la Fuente
Camera operator: Arthur Miceli “Kao”
Assistant Director: Juliana Antich
2nd Assistant Director: Bruna Bismara
Production Director: Gisela Takara
Costume: Luise Federman
Contra Rule: Rodrigo Silva dos Santos
Make/Hair: Simone Souza
Rental Producer: Andre Bustamante
Post-production coordination: Layssa Pascher
Coordination assistant: Igor Luis
Post assistants: Kaio Shot and Felipe Franco
Manufacturer: Pedro de la Fuente
Finisher: Arthur Schneider
Color correction: Bleach Films

Sound Producer: Cabaret
Music Producer: Mauro Kuschnir
Composer: Andre Henrique and Guilherme Azem
Mixing: Gab Scatolin
Finished by: Mauro Kuschnir and Gab Scatolin
Attendance: Ingrid Lopes, Junior Freitas and Barbara Russian
Coordination: Chandra Lima, Mavi Capelasso, Leonardo Vieira and Debora Mello