Digital strategy tripled Ricca sales in 8 months with Digital Nation partnership

The Brazilian skin and hair care brand Ricca, from Belliz Company, has made a revolution in its e-commerce by tripling its sales in just eight months. The change was made possible thanks to a restructuring conducted in partnership with the Digital Nation, a company of the FCamara group. The initiative, which began in 2022, transformed the digital presence of the brand and improved the connection with its target audience, generating expressive results in a short period.

The numbers prove the success of the strategy.In the campaign period, the monthly revenue of the brand grew in 300% compared to the previous period. In addition, Ricca closed 2024 with a result 200% above the revenue recorded in 2023, showing that even after the end of the campaign, the brand remained connected to its consumers. It is worth noting that the increase of 286% in Click-to-click (CTP Click Advertising) increased the conversion potential. The site also increased 1461TP Cost in sessions, generating more visibility and less 1000, less (RoC8RoC8, more investment in the amount of the amount of the amount, 1Roadvertise the amount of the amount of money, 1RT1, and (Roadvertisement, 1RT1Roadvertisement).

Although consolidated in physical retail, Ricca faced difficulties in scaling its e-commerce channel. The company needed to convey an image more aligned with the expectations of its audience, while developing a strategy capable of increasing the visibility and relevance of the site, directly impacting digital sales. 

To reverse this situation, the Digital Nation and the Media and Communication team at Belliz jointly developed a brand-performance strategy, which consisted of combining brand strengthening with sales performance.The project involved the detailed mapping of the purchase journey, identifying the pains and needs of consumers and connecting them to the most appropriate products.

One of the main actions was the brand repositioning campaign launched in September 2023, focusing on building credibility and reinforcing the consideration of products in the routine of skin care, hair, make accessories, among other categories in which Ricca operates. The campaign was partnered with influencers and consumers who created strategic content to strengthen the public's desire for the brand and increase curiosity during the first interactions

Rodrigo Martucci, CEO of Digital Nation, states that the collaboration of the teams was fundamental throughout the process 5 from analysis to the implementation of the strategy. “The result is incredible when we have a client willing to make it happen, a 100% agency committed to the success of the project and the structure necessary for everything that was planned to get off the ground.

Gil Bezerra, COO of Belliz, points out that “The strategic alignment between Belliz company and Digital Nation, aligned with the perfect connection with the purchase journey of Ricca brand customers, were the success factors that made this project tangible 

With the solid results already obtained, the project now moves to new fronts, such as content, CRM and expansion into new digital channels. Ricca continues to seek innovations that enhance the experience of its customers, further consolidating its presence in the cosmetics market.