This startup avoided the loss of R$ 1 billion in revenues from brands and influencers against fake websites and profiles

The digital fraud scenario in Brazil is reaching alarming levels, with a total loss of R$ 5.8 billion In 2023, there was an average of 13,000 scam attempts per day, totaling 4.7 million incidents for the year, according to data from Translations: 1. **Serasa Experian Collections** 2. **Collections by Serasa Experian** Both translations are accurate and maintain the original tone and context. The term "levantamento" translates to "collection," and "Serasa Experian" remains unchanged as it is a proper noun.In this environment of increasing threat, the role of specialized companies in Online brand protection, such as Offertech, has proven to be relevant. The Brazilian startup has already prevented the loss of R$ 1 billion in revenue That would be captured by criminals through fake websites and profiles using the names of brands and digital influencers improperly.

The need for Translate from pt to en: solutions like Offertech's It is accentuated by the rapid evolution of digital threats. Brazil, for example, was the 2nd country in Latin America with the most phishing attacks in 2023, according to Kaspersky dataAdditionally, the use of Artificial Intelligence (AI) to create deepfakes Ultra-realistic fake profiles in scams are a growing trend, with notorious cases of using AI to deceive victims. Digital influencers, in turn, are frequent targets of fake profiles that use their image or content improperly, causing losses and damage to their reputation.

The New Dynamics of Digital Fraud --- This translation maintains the original title's tone and context, ensuring it conveys the same sense of urgency and relevance in English. The term "Digital Fraud" is kept precise to reflect its technical and specialized nature.

“The ‘new pain’ that Offertech addresses is an epidemic of digital fraud of a different kind, more insidious and deceptive, which develops subtly and imperceptibly, but with harmful or dangerous effects,” explains Felipe Meirelles, CEO of Offertech. “This phenomenon emerged with the massification of e-commerce and social networks. It is no longer just a matter of a counterfeit product, but the complete falsification of the identity and trust of brands and consumers.” 

He adds, differentiating the company's approach. "Traditional cybersecurity solutions usually focus on protecting a company's data and internal infrastructure, which is vital, but they do not address the external threat of fake websites and profiles that operate outside the company's networks. Our expertise lies in proactively monitoring the external environment of the brand on the internet."

Artificial Intelligence and Rapid Response --- This translation maintains the original tone and context, ensuring that the technical and specialized terminology is accurately translated. "Inteligência Artificial" is precisely translated to "Artificial Intelligence," and "Resposta Rápida" is translated to "Rapid Response," preserving the original meaning and context.

Offertech operates with a proprietary and highly specialized Artificial Intelligence, active 24 hours a day, 7 days a week. This AI uses advanced Machine Learning algorithms and natural language processing, trained with millions of fraud incidents, to identify anomalies and fraudulent imitation attempts in real time. This agility allows Offertech to send takedown notifications in less than a minute, with removals carried out in a few hours – a speed that, according to the company, no traditional method can achieve. Offertech records 100% effectiveness in removals for global brands such as Adidas, JBL, Motorola, and Samsung.

The Consequences of Digital Fraud

Since its presence in the market, Offertech has already monitored more than 25 million ads "And removed" 10 million fraud incidentsThe impact of digital fraud goes beyond the financial, directly affecting reputation and credibility. The trust in influencer posts in Latin America, for example, has fallen from 58.1% in 2022 to 37.7% in June 2024, as reported. Translation of "pesquisa da Latam Intersect PR" from pt to en: Research by Latam Intersect PR This translation maintains the original formatting, tone, and context, ensuring that the specialized terminology is accurately conveyed.. 

Global companies continue to face reputation crises due to fake news and misinformation, as Crisis management reports such as the Edelman Trust Barometer 2024“The impact of digital fraud extends far beyond the direct value we have already helped protect, eroding a brand's most valuable assets: its reputation and its loyal customer base. When a consumer is deceived by a fraud associated with it, the anger and frustration fall on the legitimate brand, even though it is the victim,” Meirelles points out.

The Commitment to a Safer Digital Environment --- In today's interconnected world, the digital environment plays a crucial role in our daily lives. From personal communication to business transactions, the internet has become an indispensable tool. However, with this increased reliance on digital platforms, the need for a safer digital environment has never been more critical. Ensuring a safer digital environment is a multifaceted challenge that requires collaboration among governments, technology companies, and individuals. It involves implementing robust cybersecurity measures, educating users about online threats, and fostering a culture of digital responsibility. Governments must enact and enforce laws that protect citizens from cybercrime and data breaches. Technology companies, on the other hand, have a responsibility to develop secure products and services, ensuring that user data is protected against unauthorized access and malicious attacks. Additionally, individuals must be aware of the risks associated with their online activities and take proactive steps to safeguard their digital presence. The commitment to a safer digital environment is not just about preventing cyber threats; it is also about promoting digital literacy and awareness. By equipping individuals with the knowledge and skills to navigate the digital world safely, we can empower them to make informed decisions and protect themselves from potential dangers. In conclusion, the commitment to a safer digital environment is essential for the well-being of our society. It requires a collective effort to create a secure digital ecosystem where individuals and businesses can thrive without fear of cyber threats. By working together, we can build a safer and more resilient digital future.

The CEO of Offertech reiterates the company’s commitment to protecting brands in the online environment to make the internet a safer place for people and brands. “In our operations, we seek not only the removal of fraud but also the empowerment of our partners. To do this, we use various tools, including a novel reporting application that allows authorized partners and strategic users to report illegalities in an intuitive way, helping to identify new threats.”

For more information about Offertech's solutions and the fight against online illegalities, visit www.offertech.com.br/ Note: The given text is a URL, which does not require translation. However, it is important to note that the domain name "offertech.com.br" is in Portuguese, and it translates to "offertech.com.br" in English, as it is a proper noun and does not need translation.