Ways to avoid the traps that ensnare digital entrepreneurs 

Digital entrepreneurship is constantly growing in the country, with 54% of Brazilians consuming some type of information product, according to research by the National Confederation of Shopkeepers (CNDL). This market, however, is also full of traps for entrepreneurs. It is to warn about these dangers and show how to face them, that the CEO of Digital Manager Guru Andre Cruz, uh publish the book Politically Incorrect Guide for Digital Entrepreneurs by DVS Publisher. 

Throughout the work, he presents practical ways to undertake with freedom in the virtual world, but moving away from platforms that explore business and do not generate rewards. With a direct approach and without filters, Cruz denounces how sales systems “only-pay-sell” make its users hostage to abusive rates and lack of autonomy. According to the CEO, with the advancement of the digital market, many intermediaries have come to position themselves as owners of the business of others, restricting control over sales, data and customers.  

“This dependence on platforms needs to be broken, as it is a dynamic that favors the digital stelionate, especially with the proliferation of courses to sell’ courses. A market has been created that profits by selling dreams and false promises to those who seek shortcuts and get carried away by illusions. Without autonomy, many professionals end up working for the interests of third parties, while seeing their own committed earnings”, shares the author. 

The work is structured in four parts.In the first, the author proposes a critical look at the business model of traditional platforms. Then shares his successful trajectory as founder of Digital Manager Guru, a more fair and transparent alternative for those seeking independence.In the sequence, reveals the values, principles and strategies that have always guided their ventures, and concludes with practical advice for those who want to grow without relying on intermediaries. 

With more than 20 years of experience in the digital market, Andre Cruz not only points out the problems of the system, but also presents alternative solutions and paths for those who want autonomy and real growth. Indicated for digital entrepreneurs, small entrepreneurs, infoproducers, marketing professionals and anyone interested in provocative analysis, this guide is essential reading for those who value direct content and without “beautiful packaging”. 

Politically Incorrect Guide for Digital Entrepreneurs it is an invitation to reflection and transformation. A call to action for those who want to escape the trap of the digital world and build a profitable business without relying on third parties.With an accessible language and content full of real experiences, the book stands out as an indispensable manual for those who want to break free from the shackles of the traditional market and take control of their own destiny in the digital universe. 

Technical sheet   

Title: Politically Incorrect Guide for Digital Entrepreneurs & Entrepreneurs & Digital Entrepreneurs A Manifesto to challenge the system, turn the tide and raise the bar for online business 
Publisher: DVS Publisher  
Author: Andre Cruz 
ISBN: 978-6556951423 
Pages: 167 
Price: R$ 74.00 
Where to find: Amazon and major bookstores in the country