Focusing on accelerating retail results, Adyen, the leading provider of payments technology for large companies in the country, participates in the E-commerce Forum Brazil, between July 29 and 31. The company will address the news of Pix, such as Pix Biometrics and Pix Automatic, and demonstrate Adyen Uplift, its artificial intelligence-based solution capable of increasing payment performance and generating more revenue for merchants.
The acquirer will take to the event interactive demonstrations of its technology, in addition to providing exclusive experiences with major brands. The Adyen booth will have a space of McDonald’s, held in partnership with Arcos Dorados, for the distribution of traditional vanilla shells to customers and prospects. The activations include another Adyen customer, Havaianas, which will have products distributed to selected visitors.
The space also reinforces Adyen's commitment to sustainability, reusing structures and materials from previous events, seeking to reduce environmental impact and promote more conscious practices.
“More than presenting solutions, the E-commerce Forum Brazil allows us to listen closely to retail leaders and understand their priorities. The evolution of Pix and the use of AI are increasingly strategic themes, and this exchange helps us to drive innovations that really make a difference in the performance of” payments, comments Renato Migliacci, Vice President of Sales at Adyen Brazil.
Simpler Pix and smart payments
Adyen has pioneered the Pix offer since the launch of the modality in 2020 and today makes its main innovations available. Launched in the first quarter, Pix Biometrics, via Journey Without Redirection (JSR), eliminates steps in checkout, such as opening the bank application or copying codes, simplifying the payment experience. Already the Pix Automatic, launched last month, allows recurring payments, such as subscriptions or monthly accounts, similar to automatic debit.
For companies, these new features generate benefits such as faster settlement, improved cash flow and transaction cost up to four times lower than credit card.In addition, there is a positive impact on conversion rates, by reducing friction in the decisive stages of the sale, and the possibility of reaching customers without access to credit.
“This year, we will also share the impact of Adyen Uplift, an unparalleled solution in the market, based on our unified platform, which processed more than a trillion dollars in 2024”, explains Migliacci. The solution enables AI models to exchange information and learn from each other's decisions, with the aim of reducing fraud and increasing conversion in an automated way. With the solution, C&A recorded an increase of 4.7% in the approval rate, resulting in R$ 24 million in additional sales and R$ 1 million in savings in arg3x.
