Mercado Livre and Magalu surpass Amazon in the ranking of creators' dream marketplaces

Known for bringing together a wide range of products and services in one place, marketplaces attract the attention not only of consumers, but also of those involved in the Creator Economy. The significance of this business model is such that it has become a new category within the dream brands ranking of content creators, based on the research. Creator POV.

In the second edition of the BrandLovers survey, which interviewed over 5,000 creators from all over Brazil, these "online shopping centers" introduce a new category, adding to the rankings: 

• Beauty Brands of Dreams
• Dream Fashion Brands
• Brands of Dream Beverages & Food
• Dream Electronics Brands

In the premiere of the new list, four marketplaces stood out, with two of them born in Latin American soil leading ahead of a giant from the United States:

1st Free Market.2nd Shopee3rd "Magalu"4th Amazon

"Brands originating in Latin America are attracting as much interest as global giants, a clear sign of the regional strength and cultural relevance of these players," says Rapha Avellar, CEO and founder of BrandLovers.

Intense connection

The dream brand ranking is based on an open question that investigates which companies creators would most like to work with, and the spontaneous mention of marketplaces signals how much these digital environments have already become part of creators' daily lives. This is because the Creator POV 2025 survey also analyzed the state of creators' online lives. 

According to the study, 651 out of these professionals are always online so as not to miss opportunities, such as job offers or partnerships - a clear sign of a hyperconnected society.

"On one hand, the data serves as a warning about the effects of hyperconnectivity and the risks to mental health; on the other hand, it functions as a portrait of a modern society that manages its life online. We are talking about people who make professional connections, shop, have fun, and build communities - all of this on the internet," analyzes Avellar. "By living intensely in this dynamic, creators end up being good spokespersons for this new form of consumption on marketplaces," he concludes.