Artificial intelligence and the future of business: how to avoid pitfalls?

Artificial Intelligence (AI) has been the protagonist of technological innovations in recent years, offering powerful solutions for companies of all sizes. According to the survey “O Impact of Research in 2024”, carried out by Institute of Electronic Engineers and Electricians (IEEE), More than 60% of respondents believe that technology is the main trend in innovation in 2024. Moreover, according to a honeywell Survey64% of respondents say efficiency and productivity gains are among the key benefits of tool impact in the workplace. 

The use of AI allows cost reduction in economically uncertain environments, helping to relieve workloads, remove administrative barriers and improve service delivery. However, while it brings promising opportunities, it presents challenges that, if not carefully considered, can divert the focus of organizations and prevent them from achieving their most valuable goals.Amid the growing dependence on these technologies, it is essential to understand that the tool should be a strategic ally and not a force that dominates the business. The question that arises, then, is: how to use innovation, without losing sight of the human essence and the purpose that moves companies?

AI has revolutionized the way we work and interact with the world, offering everything from process automation to data analysis at unprecedented scale. One example is the automation of several systems that, when interconnected, save time, reduce errors and provide a flow of information in a more accessible, structured and fast way. However, the accelerated adoption of this technology can lead to a common mistake: believing that the solution will solve all problems.

The real trap is in the “techno-solucionismo”, a belief that tries to convince us that any problem, whether social, economic or political, can be solved only with technology. The enthusiasm for automation makes companies lose sight of what really differentiates them human capital and contextual nuances. Of course, AI performs many tasks better than people, at zero cost, and will take a good part of manufacturing, delivery, design and marketing. In addition, autonomous vehicles, domestic tasks, manual and specialized services can be performed without operators getting sick, without complaining, without pausing and without receiving. But we can not forget that the relationship is especially the empathy and human beings are determinant factors in terms of the relationship and the relationship are the relationship.

How can we consciously implement AI?

Before any AI implementation, it is essential to clearly define the objectives that one wishes to achieve. Technology should be used as a tool that supports the strategic objectives of the company, rather than being a solution looking for problems. The focus must always be on how it can generate real value and improve operations in a concrete and measurable way.

While AI is extremely efficient at repetitive tasks, it cannot replace our sensitivity. Companies that can balance automation with genuine human interactions gain more trust and loyalty from both customers and employees pwc Research64% of respondents believe that the lack of human elements in interactions and communications with their users has gone out of control.In an increasingly digital world, this touch becomes even more valuable, being an important competitive differential.

Implementation of AI needs to be accompanied by sound governance, with clear guidelines on privacy, data security and ethical accountability. Organizations must rely on a well-structured plan to ensure that automated decisions are always in tune with human and corporate values, avoiding risks and ensuring transparency.

In addition, digital empowerment is key. Technological literacy should be a priority for leaders and teams, as AI should not be seen as a technical mystery reserved for experts.When understood by everyone involved in strategic decision-making, it becomes a powerful tool. Investing in the development and training of employees is essential for the company as a whole to be prepared to face the opportunities and challenges of this new era.

In the contemporary world, AI helps companies offer employees work flexibility, greater work-life balance, and a healthy environment “Job Relationship Index HP“, employees who use this type of solution are 11 times happier in their work relationships compared to those who do not use technology. AI allows you to allocate the right people in the right places, valuing human skills such as creativity, intuition, curiosity, feeling and empathy.

How can we develop confidence?

One of the main barriers to effective adoption of AI is the lack of digital infrastructure and data quality. Organizations that do not invest in a solid technological base risk seeing it as an unfulfilled promise.In addition, misinformation about how technology can actually be used & fear that accompanies many discussions on the topic & is still an obstacle. We need to strengthen digital trust and face cultural resistance.

It is essential to build a culture of digital trust, where leaders and employees trust technology, but always with a critical eye. AI needs to be a support, not a solution that becomes an end in itself.

How to value the human in an automated world

I believe that the symbiosis between AI and humanity is the key to the future of work, and we call it the “o novo human” - a concept that recognizes the solution as a tool to enhance human capabilities, without replacing what we have most valuable: our empathy, intuition and creativity. Technology will ease the workload in repetitive and administrative areas, allowing people to focus their time and energy on what is truly meaningful.

In this new scenario, human skills will be more in demand than ever before. Creative professionals, curious and able to solve complex problems will be essential in a world where machines handle operational tasks, but humans create innovative solutions, generate connections and interpret data sensitively.

The World Economic Forum it predicts that by 2025, tooling and automation could replace 85 million jobs, but will create 97 million new roles, focusing on skills such as data analytics, AI and machine learning.Once technology superintelligence surpasses human intelligence, we will have the Sde possibility to reclaim our unique human value.

AI is undoubtedly one of the greatest innovations of our era, but its conscious use will determine the success or failure of many companies. The secret is to adopt it as a strategic tool, which supports business objectives without overshadowing the importance of human capital. The future holds many opportunities, but it is up to us, as leaders, to ensure that this horizon is shaped in an ethical, balanced and people-centered way.

We are at a crucial point of transformation, where technology and humanity must go together. The great differential will come to those who know how to use AI to unleash human potential ' BECAUSE, in the end, it is the people who will continue to innovate, create and transform the world around us.