New Euromonitor report highlights how consumers are shaping the future

The evolution of consumer behavior is creating opportunities for companies that know how to adapt.The recent report by Euromonitor International, “Global Consumer Trends in 2025”, highlights some of the major changes in purchasing habits, including increased focus on sustainability, well-being and digital strategies.

According to the study, 72% of consumers were concerned about the increased cost of essential items in 2024, while only 18% reported impulse purchases frequently. 

Andrea Eboli, Business strategist with more than 25 years of experience, founder and CEO of corporate solutions workshop EDR“, the modern consumer is increasingly aware of cost-effectiveness, demanding solutions that truly meet their needs. This movement is forcing companies to rethink everything from products to the way they communicate”, she explains.

Well-being as a priority

One of the main trends identified is the increased interest in health and longevity-related products and services. By 2025, global sales of vitamins and supplements are expected to reach US$139.9 billion.

Andrea Eboli points out that this focus on well-being goes beyond physical health. “People are seeking an overall balance, which includes mental health, productivity and even greater connection with the community.

Companies can meet this demand through functional products and specialized services, such as wellness apps that monitor daily habits.In addition, consumers also expect transparency regarding the effectiveness of these products, requiring scientific evidence.

Sustainable consumption gains strength

Sustainability also remains in the spotlight.In 2024, 5 million online products included sustainability seals, indicating the importance of green solutions for consumers.

Andrea points out that this is a critical point for many companies.“Offering sustainable products without increasing costs significantly is one of the biggest challenges of today. It must be shown that sustainability can be within everyone's reach, without compromising quality or the price of”, he says.

To overcome this obstacle, brands can invest in innovative solutions that combine sustainability with other advantages, such as durability or improved functionality.Multifunctional products that combine ecological value with direct consumer benefits are clear examples of this trend.

The digital revolution and AI

Digitalization is also transforming the market.In 2024, more than 23 thousand new brands were launched online in 54 categories of consumer goods.In addition, 42% of consumers made purchases via livestreaming, motivated by the ease of understanding the products presented.

According to Euromonitor, 65% of professionals plan to invest in generative AI over the next five years.It is no exaggeration to say that the ability to offer personalized recommendations is revolutionizing the shopping experience.

Andrea highlights the importance of AI in this context.“A personalization is an irreversible trend.With artificial intelligence, brands can deliver tailor-made solutions for different consumer profiles, improving both the experience and the” loyalty, he concludes.

The Euromonitor report demonstrates that understanding and meeting consumer expectations will be critical to the success of companies in the coming years. Brands that invest in well-being, sustainability and technology will be better positioned to capture these opportunities.“The future of consumption is guided by conscious choices and the search for real value. Adapting to this is essential to survive and grow”, concludes Andrea.