Have you ever received an offer right after visiting a website or picking up your mobile phone?It's no coincidence!

You are waiting for the bus and suddenly your mobile phone vibrates with a tempting offer. Coincidence? Not even. Companies are increasingly aware of the exact moment when you have time to check your phone and, even better, when you are more likely to make a purchase. Using artificial intelligence and advanced technologies, they can identify even the product that caught your attention, such as that jeans you researched earlier, and send a personalized offer just for you.

All this happens directly on your WhatsApp or as a notification, connecting the website service, Google searches and relationship apps, at the perfect time for you to interact with the brand.

Do you think it is invasive? Surveys say the opposite. A good shopping experience, well structured and with first-class service, is what makes 54% of consumers loyal to a brand, according to a study by HubSpot and Bain & Company. And the numbers impress even more: surveys by Salesforce and Zendesk reveal that 83% of consumers consider the shopping experience as important as the product itself.

“The customer usually starts contact by Google, visits the site and then can continue buying through WhatsApp or choose another channel.Each user has a unique style of purchase, which companies need to identify, respect and improve to ensure a connected, efficient and fast” experience, explains Victor Okuma, Country Manager of Indigitall in Brazil.The platform, developed in Spain and recently launched in Brazil, combines cutting-edge technology with artificial intelligence, allowing companies to offer integrated and personalized shopping experiences to their customers.

To get an idea, to increase consumer engagement, Indigitall uses real-time data, adjusting each interaction according to customer behavior.“Digital transformation goes beyond automation.It is about creating a digital ecosystem where the customer experience is continuously improved and personalized, generating more value for both companies and consumers”, says Okuma. This results in a purchase journey fully adapted to the profile of each customer, from the first contact to loyalty.

The Spanish company platform keeps all communication channels integrated into a single interface, intelligently managing all the interactions that customers have with their brands. This ensures a significant improvement in the customer shopping experience, ensuring that the right message arrives at the right time and through the most appropriate channel”, says Okuma.

The platform also features smart bots that operate 24 hours a day, responding in any language and with a humanized touch.“These bots can be integrated into any application and have already resulted in a 35% increase in sales via app, as well as a 74% satisfaction among” users, Okuma comments.

These bots still send targeted messages according to the stage of the buying journey, optimizing marketing strategies. “It's almost like we said: 'HI, we saw that you researched this product. Need help? If you buy now, shipping is free’, explains Okuma.

And how to know if that contact is true? Don't worry. In a scenario full of virtual scams, it is essential to trust brands that invest in security. Brands that have opted for systems like Indigitall guarantee security with encryption in their notifications. This means that when you receive a message from a bank or e-commerce that uses this technology, you can be sure that it is authentic, allowing a safe and worry-free interaction.

“The notifications sent by banks and e-commerce platforms are encrypted by the Indigitall system, ensuring authenticity and protection. Thus, the consumer knows that he is receiving a legitimate message and can interact with confidence. For companies, this solution is essential to protect the brand against fraud and scams, which can seriously damage his reputation”, says Okuma.