V4 Company announces COO and VP of Operations to drive growth and expand network results

V4 Company, the leading digital marketing advisor in the country, announces Vinicius Colli as Chief Operating Officer (COO) and Gustavo Figueiredo as Vice President of Operations. The appointment reinforces the company's commitment to improve the customer journey, increase the quality of deliveries and optimize processes, aligning with the goal of US$1 billion annual revenue by 2030. 

Focusing on customer experience and results, Colli and Figueiredo take on the challenge of increasing operational performance across the network, focusing on delivering more value to the end customer. “Our goal is to ensure that each franchised unit has solid processes to deliver a high quality service, providing concrete results and an even better experience for our customers.This is the way to consolidate V4 Company as a reference in professional digital marketing services”, says Colli.  

Dener Lippert, CEO of V4, points out that the new positions reflect the vision of the company.“The leadership of Vinicius and Gustavo strengthens the network as a whole. They have the necessary experience to establish the standards of excellence, with a focus on service quality and results, building a strong and sustainable ecosystem.” 

Vinicius Colli began his career at V4 six years ago as a franchisee, investing less than R$10 thousand in Colli&Co, a unit that became the first to reach R$1 million in monthly revenue, with Gustavo Figueiredo. Today, the operation moves about R$40 million a year and serves customers of V4X, the exclusive arm of the company for large companies, such as XP Investimentos, Sicoob and Salus Group. Both leave their respective positions in the franchise to take over the new seats in the matrix. 

With the new leadership structure, V4 Company seeks to optimize its operations, deliver more value to customers, and drive growth while strengthening its operations and fostering associate success as part of this process.