Want to have a franchise in 2025? See 4 tips to undertake in technology

In the third quarter of 2024, the franchise sector reached revenue of R$ 70.2 billion, with revenues of 12.9% higher than the same period last year, according to data from the Brazilian Franchising Association (ABF).Thus, expectations for the growth of the sector in 2025 are optimistic and there is no shortage of options for those who are planning to start undertaking next year.

For Henrique Nobrega, founding director of Ctrl+Play, technology and innovation network, joining the two areas at this time can be promising. The brand, for example, grew from 15 to 90 franchises after being acquired by CNA+. “Enterprise in the technology sector is an opportunity to transform the reality of Brazil, because technology empowers and has the power to change society. When this venture is linked to youth education, the impact is even greater, as we are forming a generation that will change our country”, he comments.

The director points out some tips and reflections for those who want to navigate this segment. Check: 

Choose a high tech niche

With technology present in all areas, there are different niches to be explored in franchises.Be it hardware products, software, services and even education, the important thing is to choose the path that will attract customers, but mainly that will remain relevant over the years.

One of the options on the rise is, in fact, the niche of education in tech. “The technology market is in a cycle of great growth and those who seize the opportunity early on will reap the best fruits”, highlights Nobrega. Among the various levels and themes taught, the disciplines of programming and robotics are the key pieces in society increasingly technological. This type of business talks with different fronts: the labor market, the connection with emerging technologies and, in some networks, the training of young people. Such pillars are crucial today and is the way in which several franchises, such as Ctrl+Play, have been operating for decades.

Analyze your investment

With the choice of niche, understand about the profitability and expansion plans of the franchise before making a decision. Create a margin for working capital that is sufficient to make the business profitable, and plan possible scenarios to understand if you are prepared for this journey.In these hours, having the hand of an accountant and a lawyer, among other experts, is critical. 

“As much as the courage and ambition to start a new business is encouraged, it is important to keep your feet on the ground and be cautious with the financial issues”, explains Henrique.“The franchisee's business profile is crucial. You can't buy a franchise hoping it will work as a stock in the stock exchange, where you buy and just wait. In a franchise, the successful franchisee needs to engage directly with the operation; the famous belly at the CINER counter is what makes the difference”.

Consider doing business in a small town

Although technology is a fruitful way to invest, it is likely that small cities still do not have this type of business. Therefore, entrepreneurs from smaller regions should not feel discouraged, quite the contrary; it is a great opportunity to bring innovation to the city, in addition to facing little or no competition for being one of the only ones to offer the service.

The search for companies that deliver a quality service is not limited to large centers. Residents of smaller regions also want to enjoy different, interesting businesses that comply with what they sell. In the case of education and technology franchises, there is also the advantage of being a driver of the professional future of students. This will generate social proof of your franchise and open doors to new businesses in the region.

Count on good partnerships

To explore business options in tech, it is important to note that entrepreneurs do not need to have training in this sector. Just be willing to learn about this universe and to evolve as the market also grows. Still, it is important to evaluate if the franchise group supports 2 trainings, manuals, guidance & guidance during management.

As important as the help of the franchisor is to have experts around the area that guide and contribute to the technology skills. They can be the figures who will stay tuned in trends and news and thus help innovate in business.