Atomic Group inaugurates new headquarters in Santa Catarina

Atomic Group is expanding its market share and announces its new headquarters in Santa Catarina.

According to the founder and CVO of the group, Filipe Bento, the new space will be dedicated to welcoming entrepreneurs with a purpose, with the central concept being the "House of Micro-Ecosystems". The concept, conceived by the executive himself, proposes a new way of viewing the future of entrepreneurship in the age of artificial intelligence.

How to build businesses that not only withstand but thrive in the age of artificial intelligence? This is one of the most pressing questions for entrepreneurs across all sectors today. Micro-ecosystems emerge as a promising path: lean, agile, and highly specialized business models capable of growing even in a scenario dominated by automation. They connect startups, specialists, and platforms, generating networked business opportunities and innovation, explains Bento.

New address

The new address for Atomic Group was carefully chosen: the HIGH TECH Business Center, on SC-401, in Florianópolis (SC). SC-401 is known as the "Silicon Valley of Santa Catarina," a region concentrating some of the most innovative companies in the country. "Being there is being at the center of the ecosystem. And that's precisely what ATOMIC's new space proposes: to be a hub of strategic intelligence, real connections, and dense business opportunities," says the CVO. 

And forget the traditional office. The new unit is designed to be a vibrant space, featuring mentoring, training, recording sessions, in-person and networking experiences. A space for entrepreneurs to think big, clearly, and focused – two scarce assets in times of information overload and noise.

Microecosystems

But, after all, what are they? The group's CVO explains that while traditional ecosystems still maintain a central command structure (with startups and partners orbiting a large corporation), micro-ecosystems eliminate centralization and operate in a distributed, collaborative, and agile manner, without rigid hierarchies.

Traditional companies face bottlenecks like rigid hierarchical structures; slow innovation; and difficulty scaling without inflating costs. Micro-ecosystems, however, allow for: scaling without structural weight, utilizing smart partnerships instead of massive hiring; continuous innovation, as each member contributes insights and solutions; resilience, since risks are shared across the network; and speed of execution, as decisions flow without bureaucracy.

In practice, a microecosystem is structured through strategic connections, and its founder acts as an orchestrator, connecting the dots, upholding the vision, and nurturing the culture. However, the founder doesn't need to be the center of all operations, nor micromanage. "The entrepreneur no longer wants to own the structure. They want to own the results," summarizes Filipe Bento.

Market trend in 2025

Collaborative network models, such as microecosystems and co-creation platforms, are gaining traction in Brazil, driving innovation and efficiency across various sectors. While there isn't a consolidated value specifically for these formats, they are part of a wider ecosystem that, in 2024, generated US$2.14 billion in investments, encompassing startups, innovation hubs, and corporate venture initiatives, according to Distrito data.

"This shows that more and more companies are shifting from traditional acquisitions to partnership and co-creation models, characteristic of microecosystems, due to the flexibility and speed they offer," he points out.

The Atomic Group, for example, operates under this model, a network connecting seven companies, focused on acceleration, education, venture building, and technology, with a presence on five continents and a goal of generating R$1,750,000,000 in revenue by 2025. To achieve this, they maintain lean teams, prioritize connections, reducing risks and accelerating results. Furthermore, their workflows are agile, adapting the group's initiatives to market changes without hindering operations.