Microsoft Brazil offers free AI course for small and medium-sized companies

Microsoft Brazil announces the course FluenCIA for Small and Medium Businesses, a series of educational videos produced by company experts, which offer practical and accessible tips to optimize the day to day of companies. The course was developed to help small entrepreneurs understand and apply artificial intelligence in their business. Divided into ten episodes, the contents show from basic concepts of AI to the creation of effective prompts to get results with tools of generative AI.  

The content is available permanently on the official “ channelMicrosoft AI Skills” on YouTube, where the company provides AI tips to beginners and professionals at various levels around the world. Through the channel, Microsoft offers tutorials, expert insights and accessible tips to help diverse audiences gain confidence and results with the use of artificial intelligence. 

In course FluenCIA for Small and Medium Businesses, Rande Rodrigues, Technical Expert, and Liliane Lima, Channel Manager at Microsoft Brazil demonstrate examples of how generative AI can be useful for SMBs, such as automating repetitive tasks, improving internal processes, and building a foundation in data analytics to guide decision-making. 

One of the techniques explored in the course is OCFE (an acronym for“”, “Context”, “Fonte” and “Expectations” The technique is essential to create effective prompts when interacting with artificial intelligence: 

• Objective it refers to what the user wants to get as an AI response.  
• Context it can be described as the reason why information is needed and its importance to the business, as well as who else can benefit from it, such as customers or partners.  
• Source indicates where the AI should look for the necessary information.  
• Expectations they should describe how the user expects AI to respond to meet their needs. 

Check out three examples of practical tips offered in the course FluencIA for small and medium-sized enterprises: 

1. Automation of repetitive tasks 

Imagine that you are an entrepreneur who spends a lot of time managing emails, scheduling meetings and organizing information. These repetitive tasks can be automated with the use of AI, freeing up your time for more strategic activities. In the FluencIA course, you learn to use Microsoft Copilot to automate these tasks. For example, you can ask the tool to create a table of actions from your emails from the previous week. An effective prompt for this action would be: “A from my emails from last week, create a table of actions, including who the action is, the person who assigned and the deadline. 

Lesson 2 (source: Microsoft AI Skills) 

2. Data analysis for decision making 

For many SMEs, analyzing large volumes of data can be challenging, but it is essential to make decisions based on information. In the course, you learn to use AI to analyze financial data, predict consumption trends and optimize production processes. For example, if you need to add, in a sales worksheet, columns on gross profit and net profit, you can describe the context for Copilot within Excel and ask it to generate comparative charts and describe the observed trends. A detailed prompt for this case would be:“Add a column on gross profit and another on net profit in my sales worksheet. 

Lesson 7 (source: Microsoft AI Skills) How to create and manage your cash flow 

3. Creation of marketing campaigns 

Developing effective marketing campaigns is crucial for the growth of SMEs. AI can assist in content creation, audience segmentation and campaign performance analysis. In the FluencIA course, you learn how to use Microsoft Copilot for these tasks. For example, when planning a new product launch campaign, you can ask Copilot to create a detailed schedule of activities and suggest content for social networks. A good prompt to reach this goal is: “Create a detailed schedule of activities for the new product launch campaign (describe the product and target audience), including content suggestions for social networks and” success indicators. This helps to better structure the campaign and reach the target audience more effectively. 

Lesson 8 ^ How to generate a social media marketing campaign (source: Microsoft AI Skills)