ATW turns Tastefy and aims delivery leadership with a focus on innovation and gastronomic experience

The delivery market is experiencing one of the most accelerated moments in its history 'OD, and those who lead the transformation also need to evolve. It is in this context that ATW Delivery Brands, the largest dark kitchen holding company in the country, announces its new identity: from May, it is called Tastefy.

The name change represents more than a visual or verbal update.It is a strategic step of market positioning, designed to strengthen the connection with the young public, increasingly demanding, digital and interested in complete, practical and authentic gastronomic experiences.

Currently, the holding operates almost a thousand digital restaurants, with 180 physical kitchens spread throughout Brazil and projects a turnover of R$ 220 million in 2025. Behind these numbers is an innovative model: each unit works with all brands simultaneously, optimizing structure, increasing profitability and offering a wide variety of menus to the consumer at a single point of operation.

In the network portfolio are 15 own brands, ranging from Japanese and Italian cuisine to traditional Brazilian food and snacks IO a complete ecosystem that serves different profiles and consumption occasions. This gastronomic diversity, combined with optimized processes, technology and logistics intelligence, makes the holding one of the most robust and scalable business models in the out-of-home food sector.

“A change symbolizes our current essence: a young, connected company, thirsty for innovation and that deeply understands the new consumption habits”, says Victor Abreu, CEO of the holding company.“More than delivering food, we deliver experiences.And we want this to be clear already in the brand name”.

Tastefy is born and is already consolidated as a trend: a delivery that goes beyond the dish 'OD and that transforms the way Brazilians consume, undertake and build the future of food.