Closing a business without loss: 8 tips to turn assets into revenue

Closing a business, whether by changing plans, end of cycle or need, is always a challenge. The decision, by itself, already carries an emotional and strategic weight and becomes even more complex when it involves the allocation of goods and utensils accumulated throughout the operation. However, what many entrepreneurs are unaware of is that this collection can become an excellent opportunity for financial return.

Kitchen equipment, furniture, office items, electronics, industrial machinery and even utility vehicles can be resold quickly and safely through specialized digital platforms.This resale market has grown rapidly and sustainably, driven by increasing interest in cost-effective solutions.

One study thredup points out that the second-hand products sector advances, on average, three times faster than traditional clothing. By 2027, segments such as thrift stores should double in size, moving about US$ 350 billion.In Brazil, the OLX it revealed that 61% of consumers already use online platforms to sell used items as a way to generate extra income. On average, each person has R$ 2,113 in objects that could be monetized, a source of capital standing waiting for exploitation.

In this scenario, closing a business does not have to mean total loss. On the contrary: with planning and strategy, the dismantling process can become a smart step of financial recovery.

“We live a time when consumers and small entrepreneurs are more aware of the cost-benefit. Auctions and marketplaces are practical alternatives to acquire and resell products without paying the full price”, says Kwara CEO Thiago da Mata.

Why bet on resale?

In addition to financial gain, reselling used assets also strengthens the circular economy by extending the life of equipment and avoiding the early disposal of materials in good condition.

Reverse logistics, a key part of this process, allows the return of products to the production cycle through reuse, recycling or correct destination. Despite its importance, Brazil still faces bottlenecks: according to Abrelpe45% of the waste that could be reused ends up lost, generating an estimated annual loss in R$ 14 billion.

Adopting sustainable practices not only reduces operating costs and optimizes resources, but also strengthens the image of the company even in the closing phase as a socially and environmentally responsible organization.

“O entrepreneur who chooses to resell its assets relieves the financial impact of the closure and still encourages sustainable practices, as well as contributing to small businesses that seek quality equipment at affordable prices”, reinforces Thiago.

8 Tips to turn your business assets into revenue:

1) Make a detailed inventory

List all items available for sale: furniture, appliances, tools, equipment, inventory parts and the like. The more complete the inventory, the greater the attractiveness for buyers.

2) Assess the conservation status

Well-cared items usually generate more interest and reach better deals.Take good photos, document any wear and tear, and if possible, make simple repairs before announcing them.

3) Choose trusted platforms

Prefer sites with good reputation, security and national reach. Kwara, Enjoei, OLX and Facebook Marketplace are popular and effective options.

4) Be transparent in descriptions

Inform brand, model, usage time and actual state of the item.This honesty helps build trust and avoid future complaints.

5) Set realistic prices based on the market

Research values practiced in auctions and similar marketplaces.“The goal is to rotate the stock efficiently, not maximize profit at any cost”, or thiago.

6) Take advantage of the reach of platforms

Specialized environments already have an audience willing to buy. Kwara Auctions, for example, attract interested parties and have dissemination on social networks and in the press, optimizing the reach of their products.

7) Sale in lots when possible

Grouping similar items (such as chairs, kitchen utensils, or electronics) speeds up the selling process and can increase the average bid value.

8) Well match the shipping and pickup

The logistics vary according to the platform used. Some leave the transport on behalf of the buyer, others of the seller. Combine beforehand to avoid surprises and ensure a smooth transaction.

“Finding a business can actually represent the beginning of a new phase. And selling your utensils with strategy makes all the difference in the final balance.What often seems like a problem can become immediate liquidity, just know how and where to sell”, concludes Thiago da Mata.