Impact of holiday on digital trends: Winnin points out opportunities for brands

THE Winnin, plataforma que usa IA proprietária para mapear tendências culturais a partir do consumo de vídeos na internet, revela dados sobre o comportamento da audiência sobre as festas de fim de ano. Com mais de 600 mil nichos mapeados e análises em tempo real, a plataforma oferece insights fundamentais para marcas e empresas, e mostra a relevância do tema “Fim de Ano” a partir do fim de setembro.

The main platforms for videos about Christmas and New Year include YouTube and Instagram, which stand out in this scenario. In the last 12 months, on all platforms, about 88 thousand creators produced approximately 241 thousand content related to these dates. Each video, considering the total, obtained, on average, 257 thousand engagements and 3 million views, reinforcing the huge potential of the season for brands and creators.

Além de conteúdos festivos, os vídeos relacionados ao fim de ano também atraem públicos interessados em temas como religiões e esoterismo, humor viral, relacionamentos, vestuário, moda, doces e sobremesas, comidas e restaurantes, e política.

“In the Christmas universe, themes such as decoration, festive looks, dinner vlogs and gift unboxings continue to attract attention. But the narrative goes beyond, exploring the transition from the old to the new year, with New Year promises and iconic moments of the turn. Of course, the festive perrengues, which are almost a cultural ritual of this time, follow as a phenomenon apart, authentically translating the chaos and joy that mark these celebrations”, emphasizes Pedro Drable, head of strategy of Winnin.

This data highlights how the end of the year is a strategic period for brands that want to maximize their cultural relevance and engagement with the public. The holiday period goes far beyond traditional celebrations, encompassing a diversity of interests that connect audiences and brands in an authentic way during the months of November, December and January. Taking advantage of these trends allows brands to stand out, creating relevant content that not only engages, but also strengthens their cultural presence in a time of great collective attention.