Rebranding: Recycle.if is now Tree and seeks R$ 1 million capture

Recicla.se has just undergone a rebranding and is now called “Tree 4 ESG Integrated Solutions”, consolidating its evolution to a complete sustainability platform. The company offers an innovative SaaS software, which transforms environmental management through technology, artificial intelligence and blockchain. The performance covers waste management, environmental metrics and reverse logistics, integrating and simplifying ESG processes in an intuitive and efficient way. To accelerate this new phase, the company is opening a round of R$ 1 million capture for the years 2025 and 2026, focusing on improving the platform and expanding the team.

“The transition to Tree marks the evolution of our company to a complete ESG ecosystem.Our commitment remains the same: to offer innovative solutions that simplify 0 environmental management, boosting sustainability and generating real impact for companies and society”, explains Daniela Malta, COO and Founder of Tree.

Success trajectory

Founded in 2019 in Sao Caetano do Sul, at ABC Paulista, the company created a comprehensive solution for waste management and disposal through a personalized subscription model, which served customers of various profiles and handled any amount of materials. Since its creation it has achieved significant milestones such as the following highlights:

• Startup Highlight in the Municipality of Sao Caetano do Sul (2022) 2 RECOGNITION for the impact and innovation in environmental management.
• Top Startup Cleantech (2024) by Open Startups Ranking (AM Among the most promising companies in the industry.
• Top ESG Tech by AHK (Brazilian-German Chamber of Commerce and Industry) 2 Recognition for leadership in ESG innovation.
• Entry to the Leonora Ventures portfolio (2023) (From strategic validation and sustainable growth.
• Participation in renowned acceleration programs such as InovAtiva, Founder Institute and Green Sampa, strengthening our knowledge base and expansion.

Identity that presents a purpose

The rebranding is born from the maturity of the company and the expansion of operations beyond recycling. Now, the work is carried out in an integrated way in the management of waste, effluents, carbon emissions, energy and other fundamental aspects for a more sustainable future. Trees symbolize life, growth and interconnection. Like them, the goal is to generate positive impact on the business and environmental ecosystem, sustaining the growth of customers with robust, simple and effective solutions.

“A Recicla.se was born with a clear purpose: to help organizations optimize waste management in an easy and efficient way. But we realized that our mission went much further. We evolved, we grew and today we became Tree, a complete ESG ecosystem. This change reflects not only a new name, but a new phase of innovation and commitment to a sustainable future. For Tree, as well as a tree, what we do today shapes tomorrow”, shares Matheus Victor, CEO and Founder of Tree.” we always believe in the potential of Recicla.se to impact companies and society in a positive way.With the evolution has not only continued to follow Tree, but also continues to continue to continue to continue to grow.