Check out 6 tips to attract young talent to your company

Attracting and retaining young talent, especially Gen Z, has become a growing challenge for companies, and data indicates that this reality should not get easier in the next decade: according to an analysis by Oxford Economics, the number of workers born between the mid-1990s and 2010 is expected to rise to 51 million by 2030.

Considering this growing presence of younger generations in the labor market, with habits and behaviors different from those of the previous ones, it is up to companies to understand the motivation of young professionals and how to align expectations of both new entrants and companies themselves.

Roberta Saragiotto, Director of People & Strategy Start Careers“The secret is to understand that Generation Z is not only looking for a job, but a meaningful work experience aligned with their values. They want to be part of something bigger and have a positive impact on the world of”, explains. According to the director, for companies to be able to stand out in the competitive hiring market and attract these young talents, they need to adapt strategies. Check out some tips from the expert:

1. Purpose and social impact: generation Z values companies with a clear purpose and commitment to social and environmental causes. According to a study by Randstad, 90% of Brazilian professionals consider non-financial benefits as important as remuneration. For Roberta Saragiotto, involvement in corporate social responsibility projects is a way to generate engagement of these young talents.
2. Flexibility and balance: flexibility at work has become more important than health insurance for many professionals, according to a survey by WeWork.“Generation Z values work-life balance, as in the” hybrid work model, says the expert.
3. Continuous development and growth opportunities: continuing education is essential for young talent. According to the director, investing in training programs, mentoring and clear career plans is a way to provide opportunities for young people to take responsibility and lead projects.
4. Mental health and well-being: concern for mental health has been increasing from generation to generation, so Saragiotto recommends the adoption of psychological support programs, incentives for physical activity and a corporate culture that emphasizes emotional balance.
5. Diversity and inclusion: Roberta points out that diverse and inclusive environments are one of the north of Generation Z. For them, inclusion means a workplace that respects individuality, values each voice and creates a sense of belonging for all. The “True Gen: Generation Z report and its implications for companies”, from McKinsey consultancy, reveals that these young people believe that workforce diversity is essential for innovation and growth.
6. Constant feedback and open communication: assiduous feedback and transparent communication are among the priorities of young talent.“Eles seek work environments where they can express their ideas freely, with regular alignment meetings and open communication channels between leaders and” teams.