Black Friday: How Data Precision Can Transform Digital Marketing Campaigns

Black Friday 2024 will bring both opportunities and challenges for businesses looking to maximize ROI on their digital marketing campaigns.In a competitive landscape, making fast, real-time data-driven decisions will be essential to the success of ad strategies.

The power of real-time tracking

During the event, the significant increase in traffic and transaction volume requires accurate campaign tracking.The ability to monitor data in real time is crucial to ensure that the marketing budget is invested effectively, focusing on the ads that drive conversions.

“Companies can no longer rely on inaccurate or delayed data to adjust their campaigns, especially in periods of high demand like Black”, explains Martin Lemos, CEO of Nemu“, a platform specialized in automation and tracking campaigns.Our technology allows companies to track, in real time, which ads are resulting in sales, facilitating quick and efficient adjustments”.

Automation as a strategic ally

Technology has established itself as an essential tool for optimizing campaigns, allowing automatic adjustments to budgets and pausing low-performing ads. This is especially relevant during events like Black Friday, where the demand for quick responses is high.

“With our platform, campaigns can be optimized without constant manual intervention, which is critical on high-volume dates,” adds Lemos. “A artificial intelligence from our platform improves efficiency by optimizing advertising budget without losing any” conversion opportunities.

A clear example of this success is the case of Sabrina Vieira, co-founder of an e-commerce sneaker sneaker, which used the platform to reduce your CAC by 36%, de R$80 for R$51, during Black Friday 2023. Before, it faced high costs and poor visibility on which campaigns actually converted into sales.Nemu made it possible to pause ineffective ads and directed investment to the most effective formats, such as carousel and catalog. 

The ability to make adjustments in real time and based on accurate data was essential to maximize customer performance during Black Friday, and this is exactly the kind of competitive advantage we seek to offer all our” partners, Lemos said.

Personalization and accuracy in ads

Personalization, coupled with accurate tracking, also plays a key role in the success of digital campaigns. Tools that use big data allow you to segment consumers more effectively, creating offers that resonate with the right audience.

By monitoring sales and traffic in real time, companies can adjust their campaigns based on consumer behavior, maximizing conversion potential and optimizing budget usage.