Magalu will sponsor broadcasts of the Brazilian Championship in 2025 on RECORD

Magalu has just signed a sponsorship deal for the broadcast of the Brazilian Championship matches on RECORD. Matches will take place throughout 2025, providing another opportunity for the company to connect with football-watching audiences and strengthen its brand positioning nationwide, as teams from several states will have their matches broadcast by the network throughout the year. Magalu already has a track record of sponsoring sporting events, most recently at the Paris Olympic Games and the 2022 World Cup. 

"Soccer is a national passion, and we're present throughout Brazil with our more than 1,200 stores and e-commerce platform. Reaching Brazilian homes through this sponsorship reinforces our brand positioning and brings us even closer to our customers," says Aline Queirantes, Magalu's marketing director. "We'll also promote our products, create special offer dynamics during broadcasts, and use this space to showcase our product assortment, demonstrating that Magalu has everything Brazilians need."

Magalu will be present in all broadcasts carried out by RECORD on free-to-air TV, on R7.com, and on the Play Plus streaming service. The broadcaster will have the rights to broadcast matches in the Liga Forte União (LFU), which brings together 12 teams from eight different states, including Athletico Paranaense, Atlético-GO, Botafogo, Corinthians, Criciúma, Cruzeiro, Cuiabá, Fluminense, Fortaleza, Internacional, Juventude, and Vasco. The games will be narrated by Cléber Machado, with commentators Maurício Noriega, Dodô, and Sálvio Spínola, reporting by Bruno Laurence, Alê Oliveira, Duda Gonçalves, Lucas Pereira, Bruno Piccinato, and Jean Brandão. Paloma Tocci will be presenting.

The company will feature 38 matches featuring pre-match advertising, including scoreboard announcements, lineup announcements, commercial breaks, and other highlights. There will also be commercials and personalized announcements on other network programs such as Jornal da Record, Fala Brasil, Domingo Espetacular, Hoje em Dia, Cidade Alerta, Domingo Record, and Balanço Geral.