With an eye on Black Friday, demand for electronics and appliances grows on the Internet in October

Smartphone, TV Box, washing and drying machine, air conditioning and air conditioner. These are some of the most sought after items in large electronic retail in the month before Black Friday 2024, which will take place on November 29. This is what the October edition of Radar Simplex, survey of the franco-Brazilian startup Simplex, which monitors searches by consumers in the largest e-commerce in the country and captures trends through an artificial intelligence platform.

“Seasonally in October, surveys already point to purchase intentions.The home appliance and electronics sectors have traditionally concentrated the largest volume of searches for the” date, says Joao Lee, CEO of the startup.

At the top of the ranking of the 10 most searched terms, the Samsung A54 smartphone showed growth of 857.5% compared to September. For the Simplex executive, the search for an intermediate device model reflects a consumer concerned about saving, looking for more affordable alternatives.

Xiaomi on the rise

Xiaomi brand, in turn, appears on the Radar of October with an increase of 278.6% compared to the previous month.“O interesting, in this case, is to observe how the chinese brand has been conquering the Brazilian, remembering that it contemplates not only smartphones but also watches, electronics and even appliances”, analyzes John.

The popularity of the Chinese giant is corroborated by its annual growth. According to data from Simplex, when compared to the same period of the previous year, the growth is also significant: an increase of 123.7 % in searches for products of the brand.

TV Box (+436,1%), air conditioning (+252,1%), hair dryer (+231,3%) and washer and dryer (+227%) also excel in Black Friday related purchase intentions.

Peruvian Maca is the supplement of the time

But not only Black Friday lives the market. The superfood maca peruvian plant whose root has been increasingly consumed in the form of supplement, had a jump of 684.1% compared to the month of September.In the annual comparison, the increase in demand is even more impressive: an increase of 15,057.2%.

The increasing popularity of the supplement is due to its benefits linked to improved physical endurance, vitality and libido, among other factors.“It is an interest that has been intensifying and that expresses the interest of the Brazilian for food supplements. Perhaps 2023 was the year of creatine, as we saw in past editions of Radar, but the Peruvian maca has emerged in 2024”, notes the CEO of Simplex.

Check below the complete ranking with the ten terms that most aroused the interest of the brazilian in the major e-commerce in the country in october and their respective growth in relation to september:

1. Samsung A54 (+857.5 %)
2. Maca peruvian (+ 684.1 %)
3. Tv Box (+ 436.1 %)
4. Xiaomi (+ 278.6 %)
5. Air-conditioning 9000 BTUS (+ 252.1 %)
6. Hair dryer (+ 231.4 %)
7. Wash and dry (+ 227 %)
8. Air conditioner (+ 130.3 %)
9. PC Gamer (+116 %)
10. Iphone 14 Pro Max (+ 97.4)