Artificial Intelligence and High Performance lead business trends for 2025, Amcham reveals

The Panorama 2025 survey, conducted by the American Chamber of Commerce (Amcham Brazil) in partnership with Humanizas, reveals that Artificial Intelligence (AI) and high performance will be the main business trends next year. Among the 733 companies interviewed, 67% indicate AI as the most disruptive technology for 2025, and 47% prioritize high performance as a critical success factor.

With a cut that includes the regional scenario in Minas Gerais, the research highlights that 87% of the state's respondent companies are medium and large, mostly in the service sectors (54%) and industry (32%). For the next year, mining companies are differentiated by the appreciation of productive efficiency (66% against 47% nationally) and by the focus on training and hiring talent (53% versus 35% in the national average).

“The data reinforce that companies in Minas Gerais are attentive to technological transformations and the strengthening of their operations”, says Douglas Arantes, regional manager of Amcham in Minas Gerais. “We are following the national evolution in the areas of AI and high performance, while our regional market stands out for its focus on people and productivity, points that are essential for the sustainable growth of local companies.”

Trend ranking and innovation maturity

In addition to AI and high performance, the research also ranked other key trends for 2025: Sustainability (46%), Digitalization of Products and Services (43%), and Risk Management (42%). Among mining entrepreneurs, 77% place people management as a priority area for growth, reinforcing the relevance of strategies that combine innovation with human development.

The survey also brings moderate optimism regarding business growth for 2025, with 50% of respondents projecting an increase of more than 10% in revenue 7 percentage points higher than expectations for 2024. Despite this optimism, 68% of entrepreneurs see economic stagnation as the main challenge, followed by inflation and political stability.

With an innovation readiness index of 64%, Brazilian companies are in an intermediate stage of preparation for the digital and innovative era. This index, which measures the ability of companies to adopt innovative technologies and practices, reflects maturity in essential areas such as business model, management and innovation culture. Minas Gerais follows this movement, with emphasis on digital transformation (77%), while products and services are still perceived as areas with great development potential.

The findings highlight the importance of a business strategy that combines technology, efficient management and continuous investments in human capital for sustainable success in 2025.

Access the full survey at the link: https://amchambrasil.powerappsportals.com/panorama-2025/