Link building strategy could boost Google search results in 2025

In analysis of the period from November to January, interest in the term “link building” reached its highest peak in January, according to Google Trends.This “boom”, as many companies plan new digital marketing strategies for the year.In 2025, building quality backlinks are key to improving organic positioning in Google.

But what is link building? 

Link building is a strategy within SEO that aims to improve the position of a site in search engines, such as Google. Basically, it consists of getting other sites to link to your site. The more good quality sites link to yours, the more Google sees your site as relevant and reliable, which can cause it to appear higher in search results. 

According to Do Follow, a well-structured strategy can transform the digital presence of brands, strengthening their relevance, authority and results in Google searches. 

“O link building goes far beyond just inserting links on other sites.It is a careful and personalized practice, aligned with the objectives of each business, able to boost brand credibility and attract qualified traffic”, explains Carolina Glogovchan, CEO and founding partner of Do Follow.

Steps to an effective link building strategy in 2025

Glogovchan points out that success in link building depends on a strategic and constant approach. “Here at Do Follow, we see link building as a combination of strategy, creativity and consistency, always focusing on generating value for both our customers and the target audience”, says the expert. 

To create an effective strategy in 2025, it is important to follow some steps in planning. Among the main steps are:

• Track your market and competition

Before you take any action, analyze your company's position in the market and the link building strategies successfully used by your competitors.

• Rich content is one that attracts links

Ebooks, complete guides, infographics and exclusive searches are types of content with high potential to be referenced by other sites.Having a well-planned content calendar, aligned with the needs of the public, is indispensable.

• Genuine relationships

Relationships are the foundation of link building. Establish connections to relevant websites and blogs in your niche through collaborations, brand mentions, and event participation.Focusing on the quality of partnerships is more important than quantity.

• Constant measurement and adjustments

Use analytics tools to track results and identify new opportunities.Assess the authority of partner sites and tailor your strategy as needed to stay competitive in a dynamic digital environment.

Benefits of link building in 2025

Betting on link building brings strategic advantages that directly impact the performance of companies:

• Increased visibility on Google: quality backlinks help in ranking the pages.
• Market authority: sites with consistent mentions become industry references.
• Qualified traffic: links in relevant domains attract more engaged visitors.
• Competitive advantage: companies that plan and implement their strategies in advance reap benefits in the medium and long term.

Implementing a link building strategy requires time, expertise and strategic connections. Hiring a specialized agency or having dedicated professionals ensures professionally conducted campaigns, focusing on real and lasting results.In addition, an experienced team can identify opportunities that could go unnoticed and avoid mistakes that compromise the brand's online reputation.

With Google algorithms becoming increasingly demanding, the secret to success in 2025 lies in building authentic relationships and producing valuable content.“In 2025, brands that invest in consistent link building strategies will be one step ahead in the” market, concludes Glogovchan.