“WhatsApp first”: social network built for personal interactions is attracting business strategies

Launched in 2009 for iPhone applications and in 2010 on the Play Store, WhatsApp is the most popular interaction platform of the last decades. Initially created for friends to know when each other were available to receive calls, the social network soon evolved into a logistics of messages, moving to the sending of audios, attachments and even content posting.In recent months, the system has also gained a new goal: the dissemination of business.

The use of WhatsApp for business can be highly effective, provided that companies follow good practices to not disturb customers. According to a survey conducted by Opinion Box, 49% of users do not object to receiving advertising, provided that the number has been previously shared with the company. “O WhatsApp has gone from a channel of personal interactions to a conducive instrument of personalized customer relationship. With his consent, the app can be used, including for product and service development, and even the resolution of complex problems”, he points out Gabriel Lopes, COO and co-founder of Selvia.

Selvia is an example of how the “WhatsApp First”, a business strategy in which the entire customer journey is carried out within the application, is consolidating itself as a trend in Brazil. The startup is a pioneer in using the approach to, with the use of artificial intelligence, support the accounting of medical professionals. Realizing the lack of management of doctors in relation to their own money, the solution was created to simplify and optimize the financial management of health specialists. 

“It is simple. WhatsApp is an interactive tool and perhaps the simplest to handle these days & that justifies its popularity. Therefore, services offered with these features bring more ease and responsiveness to the user”, and explains Lopesaccording to the Digital 2023 report, prepared by We Are Social and Meltwater, WhatsApp is the most used messaging application in the country, with 98% of Brazilian Internet users using it. In addition, 83% of users in Brazil said they use it to communicate with brands and companies.

With Selvia, doctors can get specialized support in opening the National Register of Legal Entities (CNPJ), tax advice and financial control quickly, easily and safely, without having to download any application or access a website. “Simplify tax management and the amounts received by these professionals, assisting in the organization and enhancing the assets. In addition, we have a team always available to ask questions and offer advice”, mentions the executive. 

WhatsApp First solutions are gaining more and more relevance, meeting the expectations of modern consumers, who seek convenience, personalization and trust in interactions with brands. Features such as priority business accounts, integration with tools such as Microsoft Dynamics 365 Contact Center and applications that facilitate the sending of messages without saving contacts show how the channel has transformed to help organizations and users. This evolution is what allows companies like Selvia to innovate in the market and redefine the relationship with customers.