Gobrax develops product capable of reducing fuel consumption of fleets

One of the great allies of Road Freight Transport (TRC) in the search for a more efficient, safe and sustainable sector is the embedded technology. In general terms, they are a kind of device within a larger equipment, as in the case of the truck. These items collect data, make decisions and control specific functions, making it more intelligent and efficient.

Telemetry, for example, fits this definition.It allows real-time monitoring of vehicles, providing data on speed, fuel consumption, location and driver behavior.This technology enables route optimization, operational cost reduction and increased road safety.

In addition to telemetry, other technologies such as fleet management systems (TMS), cargo tracking, artificial intelligence and internet of things (IoT) are also being widely adopted in the industry. These tools provide greater control over operations, process optimization, loss reduction and increased logistics efficiency.

According to data from NTC&Logistics, 78% of road freight transport companies in Brazil already use some form of embedded technology in their operations. The main drivers for the adoption of these advances are cost reduction, increased safety and improved efficiency. The report of the global consultancy Frost & Sullivan predicted that the market for embedded technologies for road freight transport in Brazil should grow at an annual average rate of 15% by 2025. The main drivers of this growth were the demand for greater efficiency and safety in cargo transportation, as well as the growing supply of innovative technological solutions.

Thinking about this need increasingly evident in the life of the carrier, Gobrax, a company specialized in fleet technology, has developed a product that, in addition to promoting an autonomy for drivers, has a direct impact on fuel economy and optimization of fleet operations, combining innovation and new practices. “Our solution is able to reduce fuel consumption between 4% to 8%, which can generate a monthly savings of up to R$1,500 per vehicle, for fleets that travel more than 8,000 km per month” explains the CEO of the company, Duani Reis. 

Gobrax technology offers a range of tools and features that can assist professional truck drivers in a variety of ways, positively impacting their day-to-day lives and results. With consumption monitoring and instant feedback, it is possible to drive more efficiently and save fuel.In addition, risk alerts and real-time tracking increase road safety, while optimized routes and traffic information make travel planning easier.

With all these tools, it empowers drivers to drive more efficiently, safely and cost-effectively, as well as making it easier to plan their trips and maintain their vehicles. 

According to the CEO of the company, Gobrax is committed to offering solutions that put the driver at the center of the operation. “We believe that it is possible to transform road transport, making it more efficient, safe and sustainable. Therefore, we work daily so that this result reaches professional drivers, who are fundamental to the ROAD transport”, concludes Reis.