60% of Brazilians believes that artificial intelligence will increase the number of job openings

With the continuous advancement of technology, 2025 promises to be a year of great transformations in the digital world, especially with the growing role of artificial intelligence (AI) in the creation and management of websites.A survey conducted by Google, in partnership with Ipsos, reveals that about 60% of Brazilians believe that AI can generate benefits, such as increasing the number of jobs in the labor market, while making processes more efficient and accessible.

Rafael Hertel, marketing director of Hostinger, artificial intelligence is consolidating itself as a fundamental ally for companies seeking innovation and efficiency. “With the advancement of this technology, companies can automate operational processes, optimize customer service through intelligent chatbots, analyze large volumes of data for more assertive forecasts and create personalized experiences, increasing productivity and competitiveness in the digital market”, he says.

The impact of AI goes beyond process automation: it is transforming website creation, providing smarter, more agile and personalized solutions for businesses and users. Today, it is possible for AI-based platforms to automatically create website layouts, adjust design according to visitor behavior, and even offer content recommendations based on real-time data.

Rafael points out that technology has democratized the creation of websites and software, allowing small and medium entrepreneurs to have access to features previously restricted to large companies. “A artificial intelligence has facilitated the creation of high quality websites, with modern designs and optimized for SEO, without requiring deep technical knowledge. This makes the process more accessible and efficient for those who want to establish a digital presence”, he explains.

In 2025, AI should be even more relevant in personalizing websites, creating unique experiences for users, based on their online preferences and behaviors. Integration with emerging technologies, such as augmented reality (AR), promises to revolutionize consumer interaction with digital platforms, making the experience more engaging and immersive.

Despite the opportunities, Rafael warns of the need for responsible adaptation to these new tools. “Although AI-based technologies make website creation and management simpler and more effective, it is critical that companies take a strategic and ethical approach. Transparency in data use and protection of user privacy are essential to ensure a secure and reliable digital experience”, he concludes.