5 Essential solutions and strategies for e-commerce in 2025

According to the Brazilian Electronic Commerce Association (ABComm), by 2026, Brazil will have more than 100 million online buyers. To keep up with this demand and strong trend, companies see themselves in the obligation to adopt technologies that guarantee efficiency and innovation within the digital scope.It is no wonder, therefore, that the World Economic Forum indicates that, next year, the growing digitalization will contribute approximately US$100 trillion to the world economy, consolidating investment in digital tools as a strategic need by brands. 

According to Gabriel Lima, CEO and founder of ENEXT, a consultancy specialized in full digital, the accelerated transformation goes beyond the possibility of enhancing results, also providing clear competitive advantages, such as greater customer retention, increased revenues and optimization of resources. In the executive's view, companies that do not invest in digital strengthening risk being left behind. 

“Solutions such as artificial intelligence, data analytics and intelligent logistics systems demonstrate tangible benefits by improving operational efficiency, reducing costs and accelerating” decision-making, he says. “In an increasingly dynamic market, relying on these innovations has become decisive for companies that want to excel and thrive”, he adds. 

Thinking about it, the expert listed 5 digital solutions pointed out as indispensable for brands that want to stand out in the market next year.

Automated retail media

Retail media has been gaining space as a strategic tool to increase ROI within marketplaces.Market data indicate that about 73% of purchase decisions are influenced by personalized ads. Companies that bet on this solution can enhance sales and strengthen the connection with their consumers, offering products and conditions closer to their interests.

“In the current scenario, retail media is consolidated as one of the main tools to increase ROI in the main marketplaces of the country such as Mercado Livre, Amazon and Magazine Luiza”, says Lima.“The solution not only boosts sales, but also creates a more targeted and enjoyable shopping experience for the user”, he points out. 

AI for personalizing the customer experience

AI-based tools raise the bar for personalization in e-commerce by enabling better product suggestions and recommendations based on individual user buying behavior. According to McKinsey data, AI personalization solutions can drive up to a 40% increase in business revenues.

“Technology goes far beyond basic personalization.Through its high capacity for data analysis, it becomes able to understand consumer buying behavior at an extremely detailed level, allowing better recommendations and more robust strategies.”, explains Gabriel Lima.

Advanced SEO and performance optimization

Optimization for online search engines is also expected to consolidate as a central pillar in 2025.Advanced SEO strategies, combined with performance analysis, ensure that companies gain more organic traffic, reducing customer acquisition costs, and helping brands achieve more organic visibility within these search channels.

Cross-channel media management 

Integrated campaigns between different and diverse channels, such as social networks, and search and retail media, They are responsible for ensuring a more consistent brand presence.For the specialist, with the expansion of AI and the possibility of omnichannel customization, it is already possible to increase the sales conversion rate by up to 25% thanks to this strategy.

“Cross-channel media management keeps consumers engaged and delivers consistent results. Omnichannel personalization is decisive for increasing customer retention and conversion across different” touchpoints, ENEXT CEO highlights.

Integrated CRM and Marketing Automation

The use of robust CRMs, integrated with marketing automation solutions, should also be indispensable in 2025. Thanks to the help of these tools, brands can manage leads, retain customers and automate personalized communications, contributing to the improvement of conversion rate and optimizing the customer experience and business results. 

“Automating customer relationships is essential to ensure efficiency and deliver a personalized experience on a large scale.In 2025, this will be essential for companies seeking sustainable growth”, concludes Lima.