Retention takes the top of management concerns

THE The 30th edition of the Robert Half Trust Index (ICRH)387 Professionals responsible for recruiting in companies throughout Brazil, revealed the main management priorities in early 2025. The study highlighted that talent retention has become the greatest concern of managers, closely followed by challenges related to productivity and profitability.

In the previous survey, referring to the second half of 2024, talent retention ranked third in the priorities ranking. Another highlight was the attraction of professionals, which rose from seventh to fourth among the main challenges.In contrast, topics such as well-being and career lost relevance, falling from fourth to fifth place, and from sixth to eighth position, respectively.

“It is no surprise that retention and attraction gain priority in a heated labor market, with only 3% of unemployment among qualified professionals.In this scenario of full employment, companies face harassment from other organizations to retain their best talent while competing to attract new professionals. This requires clear strategies on the part of the” leaders, comments Fernando Mantovani, director general of Robert Half for South America.

Top 10 concerns of managers at the beginning of 2025, according to ICRH:

• Retention: not losing good professionals to the market (60%)
• Productivity: meet obligations more efficiently (56%)
• Profitability: generate more value by spending less (54%)
• Attraction: attract suitable professionals to the company (52%)
• Well-being: promote mental health and quality of life (42%)
• Remuneration: have competitive salaries and benefits (42%)
• Technology: understand developments and use them to your advantage (35%)
• Career: develop and deliver growth opportunities (29%)
• Market information: impacts of politics and economics on business (24%)
• Working models: adapt and evolve in the adopted model (21%)

“Managers play a central role in setting priorities and engaging teams. Companies that combine operational efficiency, talent appreciation and adaptation to technological change have greater potential to achieve their goals.Promoting mental health, offering competitive salaries and creating growth opportunities are indispensable initiatives in a market as dynamic as the current”, concludes Mantovani.