Annual archives: 2025

Is Social Commerce in Charge Now? What to Expect from the TikTok Shop Boom

With just two months since the launch of TikTok Shop in Brazil, some brands have already adopted the tool, structured social commerce strategies, and created...

E-Commerce Surge Drives Logistics Automation and Boosts Demand for Águia Sistemas Solutions

Águia Sistemas, a leading company in the manufacture of storage structures and an integrator of material handling and automation systems for intralogistics, has intensified its...

Mari Maria Makeup Debuts on TikTok Shop and Reaches 220 Thousand People Online

Mari Maria Makeup marked its debut on TikTok Shop with a special live broadcast held on the 27th, directly from the Center...

Pioneering Research Reveals How College Students Use Social Media and Choose Brands

Instagram remains the most widely used social network but does not reign alone. Sports, fashion, beauty, and even financial services brands are featured...

WhatsApp Solidifies as a High-Conversion and Automated Marketing Channel, OmniChat Study Shows

In the growing digitalization of the Brazilian market, WhatsApp has established itself as a strategic sales channel, with conversion rates more than seven times higher...

Winter Delivery Consumption Boom Drives Menu and Packaging Adaptations

Agosto, com suas temperaturas mais baixas, tem se consolidado como um dos meses mais aquecidos para o setor de delivery no Brasil. Segundo levantamento...

The city of Franca hosts the largest itinerant e-commerce event in Brazil.

Known throughout Brazil as the “National Shoe Capital,” Franca (SP) is now taking firm steps in the realm of technology and...

KaBuM! Marketplace turns five and strengthens itself as a niche destination for technology and games

O KaBuM!, e-commerce de tecnologia e games, consolida cada vez mais seu marketplace como um importante motor de crescimento da companhia. Em apenas cinco...

From the first unit sold to leading a multi-sector holding company.

No universo empresarial, o sucesso raramente é obra do acaso. Ele costuma ser resultado de escolhas estratégicas, timing apurado e uma combinação entre visão...

Wigoo boosts DPaschoal: 44% sales growth and reduces CPA by 16%. 

A DPaschoal registrou um crescimento de 440% nas vendas e redução de 16% no Custo por Aquisição (CPA), com estratégia de Inteligência Artificial desenvolvida...
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