Annual archives: 2025

Sustainable marketing: How to turn purpose into a value strategy

With environmental issues gaining more and more attention, sustainable marketing emerges as an opportunity for brands to align their values with expectations.

Silver economy grows: why hire 50+ professionals?

The labor market is not just for young people, but as much as the world population is aging, the quality of life is improving.

Conscious personalization and retail media: The big marketing trends in 2025 

With the advancement of technologies and the sophistication of digital tools, 2024 consolidated marketing practices marked by creative campaigns and innovative strategies.

Tips to start the year with financial peace of mind

With the arrival of 2025, many Brazilians are looking for ways to start the year with financial peace of mind, but how to make an efficient organization and that.

Expert reveals how to scale technology and strategic pricing businesses in 2025

Scalability is one of the biggest goals of entrepreneurs looking to expand their business, however, in sectors such as accounting, where the increase of customers.

Zapia launches reminders function by WhatsApp

In an increasingly digital and dynamic world, focusing multiple tasks on a single app makes it easier to get through the day and improves productivity.

Tax reform: 2025 will be a strategic year for companies in Simples Nacional

With the approval of the regulation of tax reform by PLP 68/2024, 2025 will be marked as a year of strategic preparation for the companies framed.

Bitcoin encerra 2024 cotado a US$ 92 mil após máxima histórica de US$ 106 mil, segundo Biscoint

O Bitcoin conclui 2024 em um patamar robusto, cotado a US$ 92.000, mesmo após uma retração de 13,2% em relação à máxima histórica de...

Óculos de realidade virtual e outros dispositivos vão ganhar proteção contra hackers

Com a chegada do final do ano, período marcado por recesso, viagens e a busca por presentes inovadores, como os óculos de realidade virtual...

O que esperar da IA Generativa em 2025?

O lançamento do ChatGPT em 2022 foi o pontapé para uma série de mudanças que vieram no esteio da IA Generativa (IAGen), oportunizando as...
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