Start2025

Annual archives: 2025

TikTok as a lab: what can brands learn from Generation Z?

Rodrigo Borsatto Sommer da Silva - 0
TikTok has consolidated itself as a lake far beyond a social network: it is a cultural laboratory where Generation Z redefines the rules of consumption.

Fashion that transforms: how the circular economy reduces impacts and drives business in the textile sector

E-Commerce Update - 0
According to data from Sebrae (Brazilian Service of Support to Micro and Small Companies) and the report Fios da Moda 2023, Brazil generates about.

Logicalis is now accepting applications for Level Up 2025.

E-Commerce Update - 0
Logicalis, a global information and communication technology solutions and services company, is open for applications for the seventh class of the program.

AI Odyssey wants to revolutionize customer service and pre-sales with personalized artificial intelligence

E-Commerce Update - 0
Founded in 2024 by three blumenauese entrepreneurs, Odyssey AI has reached the Brazilian market with the proposal to transform the way companies.

B2B Marketing: we do not sell to those who click, we sell to those who influence and decide

Mario Soma - 0
Have you ever thought about why your campaigns are full of "leads".. and empty of real results? In B2B marketing, it is easy to fall into the “ilusion of.

Startup Paranaense wants to transform shopping experience with conversational commerce

E-Commerce Update - 0
In a scenario where trust and proximity are essential for the success of companies, Vendizap, a startup focused on conversational commerce, is a.

Why is the future of e-commerce in loyalty and what does the repositioning of Mailbiz reveal about it?

Vinicius Correa - 0
For years, the growth of Brazilian e-commerce has been driven by a simple logic: paid traffic comes in, orders go out.

Bemobi accelerates in payments, revenue grows 18%, adjusted EBITDA expands 22% and breaks record

E-Commerce Update - 0
Bemobi, a payment solutions company, which already serves 10 of the 15 largest recurring service companies in the country, said on Tuesday, 13.

From buzz to sales: integrating influencers and media is the key to more effective campaigns

E-Commerce Update - 0
The influencers versus paid media debate has already run out.In a fragmented digital landscape, with the consumer transiting through multiple channels and formats, the choice has left.

Linx launches campaign“Lhar of Dono” with Caito Maia

E-Commerce Update - 0
Linx, specialized in technology for retail, launched the campaign “Olhar de Dono” with Caito Maia, founder of Chilli Beans, as ambassador.
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